Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) shares practical strategies to help coaches, consultants, and B2B professionals thrive.
Each episode explores how to deliver value to clients while protecting your intellectual property.
Through interviews with leaders in Leadership & Development, Coaching, and Consulting, you'll gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you're scaling or just starting, Scaling Expertise is your guide to transforming your business and protecting your most valuable assets.
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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Ep: 104 - Build a Stronger Business Through Brand Clarity with Suzanne Tulien
I’m sitting down with Suzanne Tulien, founder of Brand Ascension and a self-proclaimed "brand clarity expert." With a deep passion for helping professionals uncover and articulate their unique value, Suzanne shares how she empowers businesses and solopreneurs to harness the power of authentic branding to stand out and scale.
Ep: 103 - Katie Nelson Shares Strategies for Scaling to Seven Figures
This week I’m joined by Katie Nelson, founder and CEO of Sales Uprising. Katie is a sales expert who helps solopreneurs scale their businesses, break revenue ceilings, and build sustainable, community-driven growth.
Ep: 102 - Using AI to Scale Your Content Creation Efforts with Author and Publisher Jenn T. Grace
I recently had the pleasure of hosting the inaugural episode of my rebranded podcast, Scaling Expertise, with a remarkable guest, Jenn T. Grace, the passionate force behind Publish Your Purpose. We had an in-depth conversation about scaling her business, hybrid publishing,and the transformative power of AI.
Ep: 101 - Rebrand and Relaunch: Hourly to Exit Becomes Scaling Expertise
I’m Erin Austin, an intellectual property lawyer passionate about helping experts like you turn your knowledge into scalable, recurring revenue. Scaling Expertise is the evolution of Hourly to Exit, and I’m thrilled to dive even deeper into building sustainable businesses rooted in expertise.
Eps. 100 - From Hourly to Exit: Reflecting on Three Years and a New Direction
I am thrilled to announce that the Hourly to Exit Podcast has reached its 100th episode! As I take a step back for the summer to revamp and rebrand, I want to extend my heartfelt gratitude to everyone who has been a part of this incredible journey.
Eps. 99 - Protecting Your Expertise: Why Copyrights and Contracts Matter
Enjoy this reminder about why copyright protection and contracts are key to growing legally, safely and profitably.
Eps. 98 - How AI is Revolutionizing Business With Heidi Araya
Excited to share the latest episode of the Hourly to Exit podcast featuring our exceptional guest, Heidi Araya! 🚀
Heidi's transformative journey into the world of AI is nothing short of inspirational.
Eps. 97 - Is Using AI in Your Work Considered Plagiarism? Erin Weighs In
Recently, I had the chance to weigh in on a fascinating LinkedIn post discussing whether using AI-generated content without giving credit constitutes plagiarism.
Eps. 96 - Legal Steps for Scaling Your Business From One-to-One to One-to-Many
No protection → No leverage. I cannot overstate the importance that legal protection plays in scaling in your business. Recorded as a LinkedIn Live session, this episode is packed with essential insights for safely and profitably scaling your expertise-based businesses by owning and controlling intellectual property (IP).