You might be using AI even if you never signed up for ChatGPT. Here's how to know—and what to do next.

You might think of ChatGPT or Claude as the AI main characters, but the truth is: AI is now embedded in tools you’ve been using for years.

One of the most 😬 developments in the world of artificial intelligence is the emergence of agentic AI—tools that can now make independent decisions without direct human input.

The current debate: Is using AI-generated content without attribution plagiarism?

Plagiarism means using someone else’s work or ideas without proper attribution. Generally, when we are talking about plagiarism we are talking about the ethical violation, not a legal violation, such as copyright infringement (check my prior newsletter for that discussion).

You’re an expert. Yes, a book is a great marketing tool. It’s also a powerful way to protect your expertise.

Your expertise is an asset. When you document it, you protect it.

You know that feeling when you discover a new AI tool, and it feels like magic? Content created in seconds, reports written instantly, social media captions generated in a click. But… who actually owns that AI-generated content? Could you be unknowingly infringing on someone else’s copyright?

In a recent episode of Scaling Expertise, marketing powerhouse Veronica Romney introduced what I’m calling the next evolution of marketing—Identity Marketing.

At its core, Identity Marketing shifts the focus from selling a product to connecting with a customer’s aspirational self.

“With great power comes great responsibility.“

As AI becomes increasingly integrated into our workflows, we must keep ethical considerations front and center, with transparency and bias avoidance at the top of the list.

AI is everywhere right now—helping businesses automate tasks, create content, and even streamline decision-making. But here’s the catch: if you’re not careful, AI could be helping you scale at the cost of your intellectual property.

So how do you use AI to grow your business without giving up control of your most valuable assets? Let’s break it down.