You’re an expert. Yes, a book is a great marketing tool. It’s also a powerful way to protect your expertise.

Your expertise is an asset. When you document it, you protect it.

You know that feeling when you discover a new AI tool, and it feels like magic? Content created in seconds, reports written instantly, social media captions generated in a click. But… who actually owns that AI-generated content? Could you be unknowingly infringing on someone else’s copyright?

In a recent episode of Scaling Expertise, marketing powerhouse Veronica Romney introduced what I’m calling the next evolution of marketing—Identity Marketing.

At its core, Identity Marketing shifts the focus from selling a product to connecting with a customer’s aspirational self.

“With great power comes great responsibility.“

As AI becomes increasingly integrated into our workflows, we must keep ethical considerations front and center, with transparency and bias avoidance at the top of the list.

AI is everywhere right now—helping businesses automate tasks, create content, and even streamline decision-making. But here’s the catch: if you’re not careful, AI could be helping you scale at the cost of your intellectual property.

So how do you use AI to grow your business without giving up control of your most valuable assets? Let’s break it down.

Artificial intelligence is transforming the way businesses create content, from blog posts to design work and even code. But with this rapid innovation comes a critical question: Can AI-generated content be protected under copyright law?

No business owner wants to deal with a contract dispute, but the best way to handle one is to avoid it altogether. Many disputes arise not because of bad intentions but due to unclear terms, misaligned expectations, or missing protections in your contract.

Most business owners worry about strangers copying their work. But the biggest IP risk isn’t theft—it’s signing contracts that strip you of your own intellectual property.

Many consultants, coaches, and service providers unknowingly sign away ownership of their materials when working with clients or hiring contractors

There are three essential contracts that every expert with corporate clients must be ready to deploy. These contracts are the building blocks that protect your business, ensure smooth relationships, and provide legal recourse if something goes wrong.

Hopefully I have impressed upon you the importance of contracts to help you control the controllables.

There are three essential contracts that every expert with corporate clients must be ready to deploy. These contracts are the building blocks that protect your business, ensure smooth relationships, and provide legal recourse if something goes wrong.