Welcome to 2025! Strap in because this year is going to be a doozy. There are many aspects of life and business that we cannot control. My focus for this year is to help you “control the controllables.”

You’ve audited your intellectual property. You’ve taken the steps to protect it. Now, it’s time for the most exciting part of the APL (Audit Protect Leverage) framework: Leverage.

Last week, we talked about auditing your intellectual property (IP)—taking stock of everything you own and identifying any gaps.
Now that you’ve done the groundwork, it’s time for the next step: Protect.

As we approach a new year, it’s the perfect time to reflect, reassess, and prepare for growth.

Starting 2025 on the right foot means laying a strong foundation for scaling your expertise.

As an expert with corporate clients, understanding the interdependence between contracts and copyrights is critical—not just for protecting your content, but for maximizing its value.

People often mix up copyrights and trademarks, but as intellectual property protections, they’re designed to serve different needs—and understanding these differences can help you maximize your business’s value.

Copyrights protect original works of authorship, like the books, podcasts, or training materials you deliver to your clients.

Links are an everyday part of publishing content online, whether on social media, on your website or in email newsletters.

But not all links are risk-free. Recently, while performing an IP audit for a client, I noticed excessive third-party links raising concerns about permissions and potential copyright infringement.

I never thought my content would be overrun with pop culture, but AI is the gift that keeps on giving.

This week, my attention was caught by The Authors Guild. The Authors Guild is America's oldest and largest professional organization for writers and provides advocacy on issues of free expression and copyright protection.

Here’s a little-known fact about me—I am fascinated by tattoos. I have not a single one but tattoos are the entire reason I know what Instagram is!