Blog

Erin Austin Erin Austin

Don’t Let Your Hard Work Go Unprotected in 2025

Last week, we talked about auditing your intellectual property (IP)—taking stock of everything you own and identifying any gaps.
Now that you’ve done the groundwork, it’s time for the next step: Protect.

Read More
Erin Austin Erin Austin

Is Your Business Ready to Scale in 2025?

As we approach a new year, it’s the perfect time to reflect, reassess, and prepare for growth.

Starting 2025 on the right foot means laying a strong foundation for scaling your expertise.

Read More
Erin Austin Erin Austin

Copyright vs. Trademark: Protecting the Assets That Fuel Your Business

People often mix up copyrights and trademarks, but as intellectual property protections, they’re designed to serve different needs—and understanding these differences can help you maximize your business’s value.

Copyrights protect original works of authorship, like the books, podcasts, or training materials you deliver to your clients.

Read More
Erin Austin Erin Austin

Best Practices for Linking to Online Content

Links are an everyday part of publishing content online, whether on social media, on your website or in email newsletters.

But not all links are risk-free. Recently, while performing an IP audit for a client, I noticed excessive third-party links raising concerns about permissions and potential copyright infringement.

Read More
Erin Austin Erin Austin

How Niching Can Change Everything

Here’s a little-known fact about me—I am fascinated by tattoos. I have not a single one but tattoos are the entire reason I know what Instagram is!

Read More
Erin Austin Erin Austin

AI, Esq.

AI is everywhere. The fitness instructor in your Apple Watch, the entertainment concierge presenting your Netflix recommendations, the security of your bank looking for unusual transactions.

Are you ready for AI to be your lawyer?

Read More
Erin Austin Erin Austin

GREAT AMERICAN NOVEL (Intelligence, Artificial 2024)

The common thread of advice about AI—tread carefully. National Novel Writing Month could have avoided a major blunder if it was listening.

National Novel Writing Month, or NaNoWriMo, is an annual event that takes place every November. It challenges participants to write a 50,000-word novel in 30 days, helping aspiring writers break through procrastination or writer’s block by emphasizing quantity over quality in the initial draft.

Read More

FREE RESOURCE

CAN YOU COPYRIGHT YOUR EXPERTISE?

Use this easy, straightforward assessment to find out if your unique expertise can be copyrighted. You may be surprised to learn the truth!