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Erin Austin Erin Austin

Copyright vs. Trademark: Protecting the Assets That Fuel Your Business

People often mix up copyrights and trademarks, but as intellectual property protections, they’re designed to serve different needs—and understanding these differences can help you maximize your business’s value.

Copyrights protect original works of authorship, like the books, podcasts, or training materials you deliver to your clients.

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Erin Austin Erin Austin

Best Practices for Linking to Online Content

Links are an everyday part of publishing content online, whether on social media, on your website or in email newsletters.

But not all links are risk-free. Recently, while performing an IP audit for a client, I noticed excessive third-party links raising concerns about permissions and potential copyright infringement.

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Erin Austin Erin Austin

How Niching Can Change Everything

Here’s a little-known fact about me—I am fascinated by tattoos. I have not a single one but tattoos are the entire reason I know what Instagram is!

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Erin Austin Erin Austin

AI, Esq.

AI is everywhere. The fitness instructor in your Apple Watch, the entertainment concierge presenting your Netflix recommendations, the security of your bank looking for unusual transactions.

Are you ready for AI to be your lawyer?

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Erin Austin Erin Austin

GREAT AMERICAN NOVEL (Intelligence, Artificial 2024)

The common thread of advice about AI—tread carefully. National Novel Writing Month could have avoided a major blunder if it was listening.

National Novel Writing Month, or NaNoWriMo, is an annual event that takes place every November. It challenges participants to write a 50,000-word novel in 30 days, helping aspiring writers break through procrastination or writer’s block by emphasizing quantity over quality in the initial draft.

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Erin Austin Erin Austin

Lessons from a Coffee Shop

Let’s talk about the crowded coffee shop space for a second. Finding just the right name (e.g., “Bean There, Sipped That”🤩) is often the first thing on the to-do list, even before the location.

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Erin Austin Erin Austin

“I don't get out of bed for less than $10,000 a day.”

In 1990, when supermodel Linda Evangelista bragged about the market value of her services in an interview with Vogue, she was excoriated for being out of touch.

In 2024, she would be considered out of touch for thinking that selling her time is a flex.

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Erin Austin Erin Austin

🚫 Myth: Contracts Are Just Formalities

Some believe contracts are just fancy paperwork that nobody ever reads. The truth? Contracts are your business's safety net, detailing rights, obligations, and expectations.

Let's debunk some common myths and misconceptions that might be holding your business back.

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FREE RESOURCE

CAN YOU COPYRIGHT YOUR EXPERTISE?

Use this easy, straightforward assessment to find out if your unique expertise can be copyrighted. You may be surprised to learn the truth!