I had the pleasure of chatting with Melanie Herschorn, founder of Big Impact Books, about how professionals—especially attorneys—can use books to build their reputation, attract clients, and scale their businesses.

Marketing strategist and author Veronica Romney joins me to discuss how entrepreneurs can scale their expertise while building a brand that truly connects with their audience. With 17 years in marketing—from corporate roles to consulting and speaking—Veronica has seen firsthand what works (and what doesn’t) when it comes to scaling a business.

I had the pleasure of sitting down with Celi Arias, an entrepreneur, business strategist, and creator of the Grown Ass Business Method. Celi has spent her life building, running, and fixing businesses—from launching her first venture as a kid to working as a COO in the startup world and coaching business owners to scale with confidence.

I’m sitting down with Suzanne Tulien, founder of Brand Ascension and a self-proclaimed "brand clarity expert." With a deep passion for helping professionals uncover and articulate their unique value, Suzanne shares how she empowers businesses and solopreneurs to harness the power of authentic branding to stand out and scale.

This week I’m joined by Katie Nelson, founder and CEO of Sales Uprising. Katie is a sales expert who helps solopreneurs scale their businesses, break revenue ceilings, and build sustainable, community-driven growth.

I recently had the pleasure of hosting the inaugural episode of my rebranded podcast, Scaling Expertise,  with a remarkable guest, Jenn T. Grace, the passionate force behind Publish Your Purpose. We had an in-depth conversation about scaling her business, hybrid publishing,and the transformative power of AI.

I’m Erin Austin, an intellectual property lawyer passionate about helping experts like you turn your knowledge into scalable, recurring revenue. Scaling Expertise is the evolution of Hourly to Exit, and I’m thrilled to dive even deeper into building sustainable businesses rooted in expertise.

I am thrilled to announce that the Hourly to Exit Podcast has reached its 100th episode! As I take a step back for the summer to revamp and rebrand, I want to extend my heartfelt gratitude to everyone who has been a part of this incredible journey.

Enjoy this reminder about why copyright protection and contracts are key to growing legally, safely and profitably.