Ep: 107 - Turn Your Expertise Into a Book That Attracts Clients with Melanie Herschorn
I had the pleasure of chatting with Melanie Herschorn, founder of Big Impact Books, about how professionals—especially attorneys—can use books to build their reputation, attract clients, and scale their businesses. Melanie has a background in journalism, PR, and entrepreneurship, and she now helps experts turn their knowledge into powerful, reputation-building books.
We talked about how writing a book can be a game-changer for thought leaders, the biggest mistakes people make when approaching the process, and why books are an essential marketing tool rather than just a passion project.
Key Takeaways from Our Conversation:
🔹 Writing a book doesn’t have to take years – Melanie breaks the process down into manageable steps, helping busy professionals get their ideas out of their heads and onto the page in just two hours a week.
🔹 A book is a lead magnet that works 24/7 – Instead of spending time answering the same client questions repeatedly, a book establishes authority and attracts pre-sold clients who already trust you before they even reach out.
🔹 Scaling requires systems, not just effort – Whether it’s writing a book or running a business, success comes from creating repeatable processes and leveraging other people’s expertise instead of trying to do it all yourself.
If you’ve ever thought about writing a book but felt overwhelmed, this episode is for you! Listen now and take the first step toward scaling your expertise. 🎧🚀
Resources Mentioned:
Your Big Impact Book: Learn more about Melanie’s process and get started at yourbigimpactbook.com
Book a Call with Melanie: meetmelanie.vip
Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.
Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/
Scaling Expertise YouTube Page: https://www.youtube.com/@Scalingexpertise
More About Our Guest
Melanie Herschorn
Known for helping attorneys and professionals become bestselling authors and get positioned as experts in their practice area, Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist, she’s on a mission to empower new authors to make an impact and grow their income with their signature book.
With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book.
She earned a master's degree in journalism from the University of Southern California where she graduated first in her class. Melanie grew up in Canada, has lived on both US coasts and now resides in Arizona with her husband, daughter and son, her dog Marty and her cat Phoebe.
Her award-winning book, Make a Big Impact with Your Book, is available now.
Find Our Guest
Website: yourbigimpactbook.com
LinkedIn: linkedin.com/in/melanie-herschorn
Music credit: Paphos by Mountaineer
A Team Dklutr production
For a full transcription of this episode, click here.