Shift From Being the Business… to Building a Business
Smart delegation and protected IP are the foundation of a sustainable, scalable business.
When it comes to scaling, most founders rush to hire or launch more offers. But what if the key to sustainable growth isn't more work—but smarter leverage?
In episode 111 of Scaling Expertise, I sat down with business growth strategist Maiko Sakai to unpack what it really takes to grow without burning out.
The answer? Start with what’s already yours: your intellectual property (IP) and your systems.
Here are a few of Maiko’s hard-earned truths:
Your 1:1 work isn’t the problem—it’s how you structure around it.
→ Keep it as a cash-flow stable, low-lift offer—but don't stop there.Smart delegation starts with systems, not staffing.
→ Too many founders either wait too long or jump too fast into hiring. Build the process before you add people.Your IP is your biggest growth engine.
→ Document your frameworks. Test them. Protect them. Then scale them.Not every client is ready to dive in.
→ Design a gateway product to capture early-stage leads—then upsell strategically.And yes, even a quiz can be a conversion machine.
→ Done right, it helps filter ideal clients and build serious engagement.
Maiko reminds us that expertise is something you can systematize, secure, and scale, rather than just sell. But only if you're willing to shift from being the business… to building a business.
I’ll leave you with this question:
What part of your process is already working—but isn’t documented, protected, or leveraged yet?
P.S. This episode is packed with gems—especially if you’re feeling stretched thin or ready to expand without adding chaos.
Listen now, and forward this newsletter to a fellow founder who needs to hear it.
Catch Scaling Expertise Episode 111 with Maiko Sakai now.
Productivity Without Paranoia - Using AI Legally and Ethically
Yes, you can move fast and not break things (like trust, contracts, or copyrights).
An optimistic guide for professionals who want to work smarter with AI—without tripping legal landmines or compromising client relationships.
Book Erin to teach your community of expert business owners or consultants.