Don’t Let Your Hard Work Go Unprotected in 2025
Last week, we talked about auditing your intellectual property (IP)—taking stock of everything you own and identifying any gaps. Now that you’ve done the groundwork, it’s time for the next step: Protect.
Protecting your IP isn’t just legal mumbo jumbo—it’s about preserving the value of what you’ve built.
Why Protection Matters
Your IP is what makes your business unique. It’s the framework for your success, the result of years of experience, and the reason clients come to you. But without the right protections in place, it’s vulnerable.
This could look like:
A former client reuses your materials without your permission.
A collaborator claims partial ownership of something you created.
A competitor copies your ideas and undermines your market position.
📌Example
One client, a DEI consultant, had spent years perfecting her training program. But when she started scaling, she realized her materials weren’t registered for copyright, and she had no contracts limiting how clients could use them. After registering her IP and adding usage restrictions to her agreements, she was able to confidently license her training without fear of losing control.
How We Protect Your IP
Here’s what happens during the Protect phase:
Copyright Registration: We register your money maker with the US Copyright Office so you get the maximum protections under law.
Contracts: Create custom agreement templates for use with clients and collaborators that define how your IP can and cannot be used.
Usage Permissions: Get approval to use any content you don’t own, ensuring you have the legal right to use everything included in your offers.
2025 Is the Year to Protect Your Business
Taking these steps isn’t just about avoiding legal headaches—it’s about positioning your business for long-term growth. When your IP is protected, you can confidently share it with the world, knowing you’ll always retain ownership and control.
Next week, we’ll explore the final step in the framework: Leverage, where we turn your protected assets into scalable revenue.
IP is Fuel 🚀
Erin