Measure twice, cut once.
It isn’t impossible to fix mistakes. Very few are fatal in the work that we do. But it is almost always more expensive to fix a mistake than to take the extra time to do it right in the first place.
It has become increasingly rare, but from time to time, I am a guest on a podcast that does not ask me to sign a consent.
Yes, as a lawyer, I think it is a 🤦🏾♀️ move. But more importantly, as a champion for women owning and controlling their intellectual property so they can build scalable and saleable businesses, it makes my head explode. 🤯
I use consents with the guests on my podcast because the podcast is part of my IP inventory. It ensures that I own the rights to the podcast episodes and can use it to promote my business and create additional content from it.
I am going to rat out a certain lawyer with a podcast who has the most extreme consent imaginable. You almost need to hire a lawyer to make sure you understand it. Not a fan.
No consent should be so long or complex that the average person can’t understand it on first reading. I practice this with my clients in the market research space as well.
A consent should be short and sweet while hitting the essential points. For my podcast, I care about:
Ownership of the recording
Rights to distribute it
Rights to make derivatives, i.e., repurpose it
Right to use the guest’s photo and bio in connection with the podcast
I also grant the guest the right to use the content—which I own--when I make it public (I have been asked for the recording well before an episode was scheduled to be released, which I politely declined).
Interested in growing your inventory of IP?
Start with a podcast consent. Feel free to use mine, which you can find here.