When you are an expert, your most valuable asset is your expertise.

However, unlike physical assets, you can’t lock your expertise in a vault or store it in a display case. Anyone who has access to your expertise can copy it.

So how do you make sure that competitors and former clients aren't stealing your stuff?

Do you know my nickname for “non-competes”?

Niche killers.

A non-compete is a provision that restricts your ability to seek and work with similar clients. And what is a group of similar clients? A niche!