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Erin Austin Erin Austin

🚫 Myth: Contracts Are Just Formalities

Some believe contracts are just fancy paperwork that nobody ever reads. The truth? Contracts are your business's safety net, detailing rights, obligations, and expectations.

Let's debunk some common myths and misconceptions that might be holding your business back.

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Erin Austin Erin Austin

How to Protect Your Money Makers

Last week I covered auditing your assets – first variable of the three part equation (Audit + Protect = Leverage) for turning expertise into recurring revenue.

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CAN YOU COPYRIGHT YOUR EXPERTISE?

Use this easy, straightforward assessment to find out if your unique expertise can be copyrighted. You may be surprised to learn the truth!