As we approach a new year, it’s the perfect time to reflect, reassess, and prepare for growth.

Starting 2025 on the right foot means laying a strong foundation for scaling your expertise.

As an expert with corporate clients, understanding the interdependence between contracts and copyrights is critical—not just for protecting your content, but for maximizing its value.

Some believe contracts are just fancy paperwork that nobody ever reads. The truth? Contracts are your business's safety net, detailing rights, obligations, and expectations.

Let's debunk some common myths and misconceptions that might be holding your business back.

Last week I covered auditing your assets – first variable of the three part equation (Audit + Protect = Leverage) for turning expertise into recurring revenue.