Unlocking Business Power with Leverage

In business, "leverage" is like using a tool to make our efforts more impactful. Think of it as a way to boost results without adding more work or spending more money.

Leverage often comes into play with digital products and online services, like courses, books, subscriptions, and various trainings. The key here is creating something once and selling it multiple times. Even one-on-one services can have leverage if we use smart tools to work more efficiently.

The Secret Sauce? Assets.

Assets are like hidden treasures in your business, waiting to give you that extra push. Think of them as your business's Rembrandts. These assets can include frameworks, methodologies, models, templates, and more—stuff you've created for internal use.

Here's the magic: You put in the effort to create these assets upfront, and then they keep working for you over time. It's all about using levers to your advantage.

Protect Your Goldmine

To play the leverage game, you need to own and protect your intellectual property (IP). Before you can share your awesome products or services, you've got to make sure you legally own or control the rights to the underlying assets.

The payoff? Using your IP as a lever to make your work more fun and profitable. This could mean offering licenses, trainings, productized services, or even a signature solution. Intellectual property is the fuel that powers your business forward.

In a nutshell, leverage is your secret sauce, and assets are the gems that make it all possible. Ready to take your business to the next level? Own your assets, protect your IP, and let the leverage magic begin!

IP is fuel! 🚀