EP 101: Rebrand and Relaunch: Hourly to Exit Becomes Scaling Expertise Transcript

Erin Austin: Welcome to the first episode of Scaling Expertise. I'm thrilled to have you here as we kick off this exciting new chapter. If you're new to the podcast, let me introduce myself. I'm Erin Austin, an intellectual property lawyer who helps experts turn their unique knowledge into scalable, recurring revenue.

I work with consultants, coaches, and entrepreneurs who build incredible expertise, but they may be struggling to fully leverage it in ways that provide long term podcast is for you if you're ready to stop trading time for money and start building a business that works for you, not the other way around.

Whether you're looking to protect your intellectual property, create new revenue streams, or scale your business too. New Heights, which by the way, are all the same thing. Scaling expertise is here to inspire you. If you are a listener of my previous podcast, Hourly to Exit, welcome back. In Hourly to Exit, I covered the entire journey from an unscalable hourly revenue model to building a Scalable business that you can hopefully sell someday.

I still believe deeply in helping experts make this entire journey. However, I decided to rebrand my podcast as scaling expertise to reflect what I consider to be the core of this journey. Instead of covering the entire transition from hourly billing to selling your business, we're going to zoom in on the most trend.

formative part of that journey, how to create repeatable recurring revenue by owning, controlling, and leveraging your expertise. This rebrand is about going deeper, getting more specific, and delivering more value to you. As an expert and a listener in upcoming episodes of scaling expertise, I'll dive deep into the tools, strategies and success stories that can help you turn your expertise into scalable, recurring revenue.

Here's a sneak peek at what you can look forward to. I'll share real world examples of experts and entrepreneurs who successfully transformed their knowledge into intellectual property driven revenue streams. These stories will highlight the challenges they faced, the strategies they used, and the lessons that you can apply to your own business.

You'll hear from top consultants, legal experts, business strategists, and other thought leaders who specialize in scaling expertise based businesses. These conversations will provide fresh perspectives, actionable advice, and inspiring ideas. We'll explore why contracts and copyrights are foundational to building a scalable expertise based business.

You'll learn how well drafted contracts can protect your interests, define the relationship, and set the stage for long term success. Plus, we'll unpack how copyrights safeguard your intellectual assets and provide you with legal leverage to monetize your expertise. Solo episodes will include actual insights and step by step guidance on how to build a business around your intellectual property.

Whether it's licensing your content, developing scalable products, or creating recurring revenue streams, I'll break it all down into manageable, Practical steps. And don't forget your input matters. I look forward dedicating episodes to addressing the biggest challenges and questions shared by you, the listener.

The more I hear from you, the more valuable this podcast will be. So through solo episodes and expert interviews, scaling expertise will provide a mix of inspiration, education, and actual insights to help you build a scalable, sustainable business that's rooted in your expertise. I'm so excited for what's ahead and I can't wait to share these episodes with you.

And I'd love to have your support to make the most of your experience. Here's a few ways you can support the podcast. One, subscribe to the show so you never miss an episode. Whether you're on Apple podcast, Spotify, or your favorite podcast platform, hit that subscribe button. Now share the podcast with other experts or entrepreneurs in your network who are looking to scale their businesses.

Together, we can build a community of experts, leveraging their intellectual property to grow and thrive and leave a review. Whenever you find an episode. is valuable to you. Please take a moment to leave a review. Your feedback not only helps me improve the podcast, but also helps others discover it. And finally, I'd love for you to check out the scaling expertise newsletter, and this is rebranded from the.

Think Beyond IP newsletter. In it, I cover trends, insights, and other issues at the intersection of intellectual property, artificial intelligence, and expertise based businesses. It's the perfect complement to the podcast, giving you even more tools and strategies to build a scalable, sustainable business.

You can sign up for it. On the think beyond IP website. I also want to hear from you. Do you have any questions about intellectual property or challenges in building your business? Send them my way and I'll make sure to address them in future episodes. Thank you for being here at the start of this exciting new chapter.

I can't wait to continue this journey with you and I'll see you next time on scaling expertise. Don't forget IP is fuel.