EPS 48 -Gill Moakes

Erin Austin: Hello, ladies. Welcome to the Hourly to Exit podcast. We have a wonderful guest today. Jill Mos is joining us. Hi,

Gill Moakes: Jill. Thank you for joining us, Erin. Thank you so much for having me. Well, I'm

Erin Austin: very excited about this conversation, but before we get started, can you introduce yourself to the audience?

Gill Moakes: I'd love to.

Gill Moakes: Um, yeah, so my name's Jill. I'm a business coach. I'm based here in the uk as you can probably tell from my accent, gives it away a bit. Um, I coach phenomenal women around the globe. Um, so I have clients in the States, um, and in Europe and in the uk and I coach. Mostly purpose-driven women who really have a message to get out there, and I help them with their vision, their business model, their marketing.

Gill Moakes: I help them bring it all together to get a profitable and sustainable business out into the world. That's fantastic.

Erin Austin: Well, this is the perfect audience for that. And so there, I know there are many areas that you help your clients, but today we're gonna focus on mindset slash money mindset. So I love, 

Gill Moakes: you have my favorite topic.

Gill Moakes: It is, it's

Erin Austin: so important. You know, I'm not gonna say that men don't have mindset issues. Men do have mindset issues, but, um, but women have, we have our own special set of mindset issues. So

Gill Moakes: having a, we make a career with it. We do.

Erin Austin: We do. Now, you're on your website, you have this, which I absolutely love that you work with outstanding coaches to define and design the full fat version of the co coaching business.

Erin Austin: They really want, not the light version, they think available to them. So tell me what that means to

Gill Moakes: you. Hmm. Oh, Erin, that came about. Um, uh, so I should probably say that the majority of my clients are coaches. They're life coaches, they're business coaches, they're health coaches, they're leadership coaches.

Gill Moakes: Um, most of the amazing women I work with are in the coaching industry, and I think it that sort of metaphor of bringing. To life the full fat version of the business. It was just the best way I could feel I, I could come up with to describe the thing that we do when we start out, which is we always limit ourselves to what we think is available to us.

Gill Moakes: Mm-hmm. So we don't think beyond what we believe ourselves to be capable of at the time. And I know because I've. Been on that journey myself. I didn't start my, um, journey into entrepreneurship as a a business coach. I started as a virtual assistant. Hmm mm-hmm. Um, mainly because, It was the only thing I could think of to do because I'd worked in corporate insurance for over 20 years.

Gill Moakes: I literally felt like I had no other skills than insurance, and with all of the compliance at the time, it was really impossible to set up on your own in the UK as an insurance agent. So, I sat and I just knew that I wanted to start out on my own. So I thought, oh gosh, you know, like, how, what could I start a business doing?

Gill Moakes: I don't know anything other than insurance. And my niece at the time was just kind of starting her own thing as a va, which I'd never heard of. I, I didn't know that that existed. And I remember thinking, well, I kind of know my way around a spreadsheet. You know, like, how hard can it be? But, But to be honest with you, that was really the start of me just just going for what I thought was available, not stretching myself to do something that fitted a wildest dream or even a big dream.

Gill Moakes: It was what can I do that is available to me now? Yeah. And so my journey from VA to online business manager, um, through right through to business coach. Even when I first started business coaching, I think I was still playing small. Mm-hmm. Um, you know, I didn't have a high ticket offer. I was very accessible.

Gill Moakes: Um, I was very easy to, uh, get hold of cuz I had no boundaries. Mm-hmm. And I think all of those things. Are really what got me to a place of looking at this, this metaphor of a full fat business. Mm-hmm. You know, building any business is hard. Why on earth would we beaver away at this kind of light version of what we really want?

Gill Moakes: If building any business is hard, is hard, why wouldn't we go for that full fat version, the bells and whistles, the real thing we want to do no holds Barr. Um, so that's really where that came from my own journey. Yeah, that is

Erin Austin: great. I mean, there's a couple of things there. One, you know, when we leave corporate, a lot of us and me included, you know, we kind of just go out and we do what we were doing in-house of now we're, you know, running our own business without benefits, doing the same thing, but we're still kind of part of a somebody else's process, right?

Erin Austin: Where we don't have our own process. Right. And, and then growing that to feel that, you know, I'm not just an extra pair of hands, I am an expert in my own right, and I have, you know, value that's different from everybody else's is definitely, definitely a journey. And then, you know, when you and

Gill Moakes: Randy is mm-hmm.

Gill Moakes: Go ahead. Uh, just what came up for me when you just said that was that it just reminded me that when I first started co, uh, when I first started, uh, my VA business, um, and my online business management agent, I, I owned an agency for VAs and oms and I can remember working supplying VAs and working myself as a VA for coaches.

Gill Moakes: Hmm. And telling anyone who would listen that I didn't want to be a coach. I'm very happy in this supporting role. I'm very, you know, this, you know, I'm very happy making other people's dreams come true. You know, I don't, I don't want it for myself. Um, and of course that wasn't true. It absolutely wasn't true.

Gill Moakes: It was, it was just, again, what I thought was available for me. So, well, coming to, you know, when

Erin Austin: you re. You had a realization at some point that you were thinking small and that you needed to go for that full fat version. And uh, and I'm gonna go back. I know I'm, I'm, I'm gonna go back to this and we'll come back to this in a second.

Erin Austin: Um,

Gill Moakes: is

Erin Austin: crap and I missed it. All right. Adam thinking here, what happened to the full cup version I wanted to say about that? Um, It'll come back. All right, so here we go again.

Gill Moakes: So, uh,

Erin Austin: when you had that realization, okay. I, I'm playing too small, I'm just the light version, like how did you come to that realization?

Erin Austin: Did you have a coach or did, was it just the light bulb went off? How did you make that flip, that switch?

Gill Moakes: Right. Question. Um, I did hire a coach. Absolutely. I think every coach should have a coach. Yes. Mm-hmm. Um, uh, I think every entrepreneur should have a coach. Um, and yeah, I absolutely worked with a coach.

Gill Moakes: I've worked with a few coaches throughout my, um, entrepreneurial journey. I've, I've certainly worked with a few coaches. I also, um, I think one of the really pivotal moments for me when I really hit that, Full fat. I, I am unlimited. Mm-hmm. I am literally only limited by my own ideas. That's the only thing I'm limited by.

Gill Moakes: Anything I can dream up, I can eventually make happen if I make, take enough micro steps towards it. Right. But I think that the moment I really hit that button and, and started to believe that was when I decided to become accredited. So before I was accredited by the I C F, which is the International Coaching Federation.

Gill Moakes: I think before that I still had a little bit of my own imposter syndrome, so I would coach my clients around overcoming their, their imposter syndrome. But I think there was still a little bit of, a bit of that playing in my head. Mm-hmm. And I found that getting accredited was something that hu it just hugely moved the needle.

Gill Moakes: For me, do I think I'm a better coach for having become accredited? Not really. Mm-hmm. I don't think it necessarily changed my skill at coaching, but it changed my mindset. Mm. I never went to university, so I never, um, I'd never worked towards something like a degree or, you know, I left school with A Levels, but that, that was my kind of limit and I'd never really done it.

Gill Moakes: So this was my equivalent. Um, and I think all my life, I've been quite a, I always call it a flim, flammer. I've always been a shiny object person who struggles to complete something. Mm-hmm. You know? Gotcha. But I did it. I got my head down and I went through it, and I got my ACC C and. I think that achievement for me, um, I think that's what really was a pivotal moment in me giving myself permission to take that limiting cap off.

Gill Moakes: Right? And say, do you know what? If I can do that, then hell, I'm gonna build the biggest, bravest version of the business I really want. Yeah. And if I can do that, I can definitely help other people do it too. I like that. And that. Right, right. I mean, I think that was, sorry, go ahead. Yeah, so I

Erin Austin: was, I was gonna say that's, you know, I caution people against getting too many certifications and kind of using them as a crutch.

Erin Austin: But your example, example of using it as kind of a, you know, like, I can do this, you know, not because I'm magically, you know, and I see it, you know, but because like, I can do this, I can really tackle stuff. Hard things and finish them and giving you that boost to kind of, you know, move forward with it.

Erin Austin: That's my, my favorite certification story right there.

Gill Moakes: Oh, absolutely. Has it got me more clients? I don't know. I don't know if I've got more client. I, I had. A full roster of clients before I became certified. Mm-hmm. So I didn't do it because I thought I needed it. Mm-hmm. I really did it because I wanted it and wanted it for myself.

Gill Moakes: Yeah. It wasn't really for my business or for my, for my, um, potential clients. Yeah. It was so that I could definitely be the best coach I can be. Um, but yeah, I think you're right. I think it was for that, it gave me this confidence that I hadn't had before to think bigger.

Erin Austin: Yeah. Yeah. So one of the things I wanted to go back to on the full Fatt version, which you mentioned is, you know, why work so hard?

Erin Austin: You know, creating a business is hard, so why work so hard to create the light version? Why not just. Go for the full fat version. And I'll say, I've had that experience in my business. I mean, it's, you know, when you, you know, lawyers, you know, we we're, we're known for building by the hour, selling our time.

Erin Austin: And as I've, you know, I am my own avatar trying to like, you know, build an IP based revenue stream instead of just. Selling services and, but it was really, it took a really long time for me to get there because I, you know, even though the full fat version for me is a one to many, um, uh, Uh, model so I can educate more people.

Erin Austin: Um, it felt like, no, that's not what lawyers do. Lawyers, you know, group one to one and, but I'm like, it's just as hard for me to pivot, you know, from my big corporate experience. I, you know, I didn't work with entrepreneurs, you know, most of my career, so I still had to pivot to work with, right. You know, women founders of expertises businesses.

Erin Austin: So I can either make that pivot doing one-on-one, or I can make the pivot doing one to many, and I'm like, ding, ding. It took, but it took me a while to

Gill Moakes: get there. That is just such a great example of it, because you are right. I think we, we have these stories, don't we? Mm-hmm. Lawyers don't do that. Lawyers work one-to-one.

Gill Moakes: Yeah. And of course the truth is that you will always have that ability to work one for one. Mm-hmm. But you can put. A very high price tag on that for the right people. Mm-hmm. That might be the right service if you wanted to offer it. Mm-hmm. Right. Mm-hmm. But I think, you know, just getting creative with leveraged offers, uh, which is I know what you work with your clients with.

Gill Moakes: Mm-hmm. I mean, it is absolutely most people's full fat version. Yeah. Because it's time freedom. Mm-hmm. It's so, it's, it, it, it gives you everything. It gives you that freedom to work wherever you want. Whenever you want with whoever you want. And I think those are those three things that probably in most people's full fat bucket list.

Gill Moakes: Yeah,

Erin Austin: absolutely. Absolutely. I mean, there's more than one way to measure, you know, wealth, so to speak. You know, definitely time and joy. Absolutely. More valuable arguably than, than the money. Mm-hmm. Mm-hmm. So mindset. So, you know, when I was thinking about this, I was just thinking mindset, period. And then from your perspective, you, uh, you call it money mindset.

Erin Austin: Is there a difference in to you, and if so, what do you think the difference is?

Gill Moakes: Yeah, I think there's absolutely a difference. I think, you know, there's, I, I tend to, for, for business owners, I think it falls into two camps. It's a success mindset. Mm-hmm. Which is really that whole full fat. Part, it's dreaming bigger.

Gill Moakes: It's really being honest about what you want and then going for that and having the confidence, the courage, the um, you know, the clarity of vision to be able to make that happen. There's a lot of that goes on with your success mindset to believe that that's possible and available for you. Mm-hmm. I think personally with entrepreneurs so much begins with our own money mindset.

Gill Moakes: Mm-hmm. Because that money mindset piece tends to be the bit that pivots whether you believe you can or can't do something in your business. Hmm. Because generally speaking, people know what they wanna sell. Mm-hmm. They know how they want to do it. They know the kind of people they want to work with, and then the block they stumble over is, but will they pay me for that?

Gill Moakes: Mm-hmm. And I think money mindset. Is a trip up for so many entrepreneurs when it comes to putting together the the perfect offer for those ideal clients because they know they wanna give those ideal clients a ton of value, but as soon as they start packing in the value, They kind of get it, that the price should reflect the value, but for some reason we have these legacy money stories that stick with us from childhood.

Gill Moakes: Um, you know, money doesn't grow on trees. You've gotta put your money away for a rainy day. Don't, you know, you've gotta be really cautious with your money. Um, Don't take risks, don't go into debt. These are all money stories that we've kind of inherited from our parents that we bring with us into our on entrepreneurial journey, and they really hold us back because it then means that when we are trying to create these ideal offers for our clients, We start getting really scared when we are building an offer that feels like it's delivering a ton of value, but when it comes to putting an appropriate price tag on it, we sometimes don't.

Gill Moakes: We put an inappropriately low price tag on it. Mm-hmm. And that's incredibly damaging to your business, but it's also then has this knock on effect of being damaging to your success mindset. Because when offers don't convert, when they're not selling, you don't believe you can do it. It takes a lot of grit to keep going if you're not seeing any results.

Gill Moakes: Mm-hmm. And the, I think the, the reason that I see more than any other is that there is a disconnect in perception of value with the offers that, particularly coaches, but I think other service providers put out there. Um, and this doesn't mean that every offer should be a high ticket offer. But it does mean that if you are making a promise to deliver a higher value transformation, You are doing yourself for real damage to not put a healthy price tag on that because the perception of the value is damaged.

Gill Moakes: Right. Um, and lots, uh, and lots of other, uh, nasty effects of doing that. Um, which we can, which I'm happy to kind of expand on. Um, but yeah, that's really fundamentally, that's where I see the difference in the mindsets is the, there is the success mindset, which is really the self-belief. Um, and then the money mindset, which is those legacy money stories that often hold us back.

Gill Moakes: There's not really, um, I, I, I always hesitate to say about, talk about valuing your worth. Mm-hmm. Because obviously you can't value your worth. It doesn't really work like that. But I think you can value the, the transformation you offer the. Um, the change you make in your client's business or life mm-hmm.

Gill Moakes: That, that can, you can reflect that in the value. Yeah. Um, and in the price of what you offer. Now, the, 

Erin Austin: think a related issue is how to differentiate yourself in the market. Cause I do feel like coaches tend to have the most difficulty, you know, what's another. Leadership coach, executive coach, but you know, like how does that all play into the mindset, money, mindset, and success?

Gill Moakes: That's a really good question because it is, and it's a really topical one as well, because since, um, Since Covid, we, you know, we've had a huge influx mm-hmm. Of people into the coaching arena because there's really no barrier to entry. Mm-hmm. Um, it's not regulated and lots of people, it's an attractive business proposition for a lot of people.

Gill Moakes: Right. To become a coach, um, standing out as a coach is hard. There are a lot of coaches, I think. The anti-intuitive answer though is stop worrying about standing out. Stop worrying about marketing yourself. Stop worrying about all of those things that you think are what will set, set you apart and start.

Gill Moakes: Coaching your clients at such a high level that the results they get are so phenomenal that they are recommending you, right, left and center. They're providing you with testimonials that do more in terms of marketing assets than any bloody in, oh, It's okay then

Erin Austin: any, this is not a family podcast pH, thank God.

Gill Moakes: Oh, did you? Did you notice my American accent correct in there? Yes. I should just point out this stage that I am bilingual because most of my clients are in the States. So I, I like to flip over and then every now and then that results in me using some kind of really cool American saying in a really, Uncool British accent, which just sounds horrific.

Gill Moakes: That's funny. Just happens. Um, but, but yeah. So the point I was making was that, you know, if, if you can get, you know, get the testimonials, those are what will make you stand out. I think we, it online business in general has got everyone thinking they need to be a marketer. Mm-hmm. I'm not a marketer, I'm a coach.

Gill Moakes: Mm-hmm. I need to be really good at coaching. I need to have my client say, oh my God, Jill is the best coach I've ever worked with. You need to work with her. She's phenomenal. Right. Just that, just that will get me more business, more referrals than any Instagram reel, any lengthy, lengthy LinkedIn post.

Gill Moakes: Mm-hmm. You know, and I think so. I think for me it's about concentrating on the right thing, and that is being just outstandingly good at what you've chosen to do in your business. Mm-hmm. Right. Allow that to speak for you.

Erin Austin: I really like that. And, and certainly your emphasis on, you know, you don't have to be a marketing expert, a marketer, cuz that is definitely the message that I have received and, and struggled with because I'm like, okay, I gotta do all the, and then I'm like, at some point I'm like, wait a minute.

Erin Austin: I am not a marketer, right? I'm a lawyer. I know what I know. I don't know any of that, and I don't actually, I don't wanna know any of that. I just wanna be, you know, have my message and educate and somebody else needs to figure out how I, how it gets out there.

Gill Moakes: Um, and, and do it your way. And I think to your point about coaches, and I think it, this is one of the industries where it happens the most, and the ironic thing is that the more coaches try to master every marketing strategy under the sun, the more alike they sound.

Gill Moakes: Mm-hmm. Yeah. And I think that, so it's actually self-perpetuating. They are getting, coaches are getting better and better at marketing. And I guess my question is, Why aren't they just getting better and better at coaching?

Erin Austin: Oh, that is so good. That is so good. You know, related to that. And as they get better at coaching, as they develop their frameworks, as they develop their exercises, materials, workbooks, guess what?

Erin Austin: All of that is

Gill Moakes: intellectual. Well, I know now because you have educated me, Audrey,

Erin Austin: I'm leading the witness a little bit here, so,

Gill Moakes: oh, you so are. Honestly, I mean, working with you on that topic has been such an eye-opener for me. You have, I, I guess I felt a little bit embarrassed, if I'm honest. I, as a business coach, I felt a bit embarrassed that I just had this gap, um, which you so beautifully filled for me, um, in really understanding it, and I just hadn't realized how foundational that is to a modern business.

Gill Moakes: Mm-hmm. Yeah, maybe it wasn't a long years ago, but it's so foundational now. Well, I

Erin Austin: think because our reach is so great, you know, when everyone was doing one-on-one, you know, coaching that they'd go into the office and hang out over lunch and come back, it just wasn't the same. I mean, the reach was what it was, but now it really is a different world and people are becoming more aware.

Erin Austin: Of, um, the possibilities of the, you know, the, the, the, you know, what other ways to add revenue streams. It doesn't mean you give up your one-on-one work, but a way to add to it, um, you know, the importance of a brand. You know, now, you know everyone. Yeah, that's right. Use your name, but, and I, my law firm uses my name.

Erin Austin: But, uh, to develop a brand that can be greater than you and that you maybe other people can, you know, deliver it for you as well. And so it has. Mm-hmm. I mean, things have evolved in that way and, uh, and we just can't really ignore that asset anymore. I agree. It's important.

Gill Moakes: Yeah. Yeah, yeah. Absolutely. And so do

Erin Austin: your clients, so well, tell me, do you have a signature solution or program?

Erin Austin: Like how do you work with your clients?

Gill Moakes: Well, I actually still love working one-to-one. Mm-hmm. So for me, I think, and I think that's part of probably my outlook around how, you know, I'm a coach because I love coaching and I really love coaching one-to-one, and I do coach with some high ticket clients around the world.

Gill Moakes: But I also, to your point, have leveraged offers too, because that isn't a, a sustainable model that, that I can uncap my earnings on, right? Mm-hmm. It is one of me, and I don't wanna be coaching every hour under the sun, so, um, I do coach one-to-one for, for my. Sort of v i p private clients, but I also have a mastermind, which I run each year called Rise Together.

Gill Moakes: And we have most eight women within that mastermind. Um, and then I also at different times have different courses. Uh, that I have at the moment, I'm working on a new course, um, which is only for ICF certified coaches. No, I decided to put my money where my mouth wasn't because given the accreditation meant so much to me mm-hmm.

Gill Moakes: I, I want more coaches to do it, so. Mm-hmm. Mm-hmm. Yeah. So I'm just putting a and I, but I think there is, um, for a lot of coaches when they qualify, there is this almost, okay, so now I know how to coach, but I dunno how to build a business. Right? So I guess there's. There does need to be a balance of the two.

Gill Moakes: Yeah. Well

Erin Austin: a lot of professions are that way. You know, lawyers know how to be a lawyer, but they don't know how to run a law firm and doctors know how to Exactly. Right. You know? Exactly. But they dunno how to

Gill Moakes: run a perfect analogy. Yeah. Yeah.

Erin Austin: So with your clients, are you seeing an awakening of the value of intellectual property?

Erin Austin: What? What are they talking about? What are their issues

Gill Moakes: or, yeah, I think absolutely. I think they are. I mean, as you know, my mastermind, you've very kindly agreed to, um, come and talk to us, and which we are, we are thrilled about. Um, because it really is something that there's a massive need for education around this.

Gill Moakes: Mm-hmm. Right. Um, a huge need. And the industry I work in, in particular because, I also think, just to backtrack a little bit, I also think that there was a lot of muddiness and, and a gray area around what IP is. Yes. And I still think that a lot of people don't understand actually what it is, let alone why it should be protected or at least.

Gill Moakes: Be taken into account. Mm-hmm. And, and have an awareness around it. Yes. So that you know what you do and don't need to protect or how you want to protect it. Mm-hmm. I mean, that, that was the eye-opener for me was when you were talking to me about contracts and things and just mm-hmm. It just opened up my mind mm-hmm.

Gill Moakes: To a whole new, whole new set of stuff I need to worry about. Thanks, Eric. Oh yeah. I'm not allowed to,

Erin Austin: you know, just illuminate the problem. I have to also provide a solution,

Gill Moakes: so that's also Exactly. But that is good. Um, but yeah, I, in answer to your question, I absolutely think it's something that, People are becoming aware of, but they don't understand what the solution to it is.

Gill Moakes: Mm-hmm. So they're understanding it's something they need to learn about. Mm-hmm. But I don't think they understand. What they need to do. Mm-hmm. With the knowledge or with the, um, with the exposure they

Erin Austin: have. Mm-hmm. Right. Or that it's just overwhelming. Yeah. So I hear that. Yeah. Or

Gill Moakes: it's overwhelming.

Gill Moakes: Absolutely. Yeah. Yeah. Yeah.

Erin Austin: That, that is, yeah. That is my challenge to ru to wrestle that one to the ground. So to make it digestible. And

Gill Moakes: I love what you said earlier as well, about building that brand that's bigger than you. Yeah. And I think, yeah, I mean, my email, uh, my website is my name. Mm-hmm. But certainly when I have other assets as well that it for certain offers that I have, which will be, which will stand alone with their own.

Gill Moakes: Mm-hmm. Um, under their own mini brands, if you like. Mm-hmm. And I do think that that is something that I'm planning to really start talking to clients about so that they make the right choice at the beginning. Mm-hmm. I think if I could go back now, I would've chosen a brand name from the beginning.

Gill Moakes: Mm-hmm. And not my own name. Mm-hmm. Right. Um, if I'm honest. Mm-hmm. Yeah, I would, um, I, my brand is pretty established now, so I think it's quite difficult for me to just kind of rip it up and start again. Mm-hmm. And I wouldn't really want to. Um, but yeah, I think if I could go back, I would, and I, and this ties in completely with that.

Gill Moakes: You make choices at the beginning. That are, are made around what you believe is available to you. Mm-hmm. So, of course for me, at the beginning of my journey, the thought of wanting my business to be bigger than me Yes. Didn't enter the frame. Yes. Whereas, of course, now I know that I have a business that at some point I will want to exit.

Gill Moakes: So it is a question that I will need to think about at some point as I bring other coaches into work. Right. Uh, with me. Mm-hmm. I think it is something that I'll absolutely need to address. Yeah. So, yes. For anyone listening, think about that.

Erin Austin: Yeah. Yeah. I do think new, uh, entrepreneurs are thinking more about a brand that's outside of their own name than, than they were when absolutely.

Erin Austin: We created our businesses. Yeah, absolutely. So what are you seeing in 2023 and beyond, you know, that's kind of new and exciting in your, in your industry. Hmm.

Gill Moakes: Do you know what I'm seeing? I'm seeing a, um, I'm actually, well, this is a bit of a prediction actually, but I think the tides started turning and that is that that horrifically loud noise across the entire online business world of, you know, the, all the gurus and the 20,000 different pieces of advice flying at you from every angle.

Gill Moakes: Mm-hmm. You think it's quietening? I think the tide's turning. Mm-hmm. And I think it's because people are realizing that they're consuming so much from so many different sources, that the overwhelm is incredible. Yes. They just really don't know who to trust, what to believe, what the right advice is for them.

Gill Moakes: So my prediction for this year is that people are gonna really start consuming less. I think they're gonna choose. Authentic, genuine trans people to learn from. I think that people like you are in with a real specialty in a particular area are going to, um, be so sought after because people really want to.

Gill Moakes: Be more choosy about who they learn from. Mm-hmm. So back to my point about if you really wanna stand out, you better be damn good. Mm-hmm. That's really your only differentiator. Mm-hmm. Right? Because there's no new marketing tactic under the sun, that's for sure. You know, you need to be really good. And I think this reduction in consumption and.

Gill Moakes: I'm seeing a reduction in consumption and an increase in creativity. I think people are, you know, I'm seeing a lot of people, a lot of coaches are writing on, um, that's really popular at the moment. Mm-hmm. I think podcasts like yours, like mine, are really on the rise still. Mm-hmm. Yes. Mm-hmm. Video shows on YouTube.

Gill Moakes: I think everyone is wise to, everyone's sick of all the social media algorithms. They're, they're wanting a bit more of a steadier platform to, um, to put their content out on. But yeah, that's my prediction. Consumption's gonna come down, but people are getting it choosier about who they follow and who they learn from.

Gill Moakes: Yeah.

Erin Austin: I, I really like that. I mean, I myself have fallen prey to confusing consumption with productivity. Like while I'm reading, you know, these blogs, I'm reading this business book, I'm re I'm consuming, consuming. Yeah. So I'm learning. So I'm learning and therefore I'm getting better. Right. But no, you, you have to be creative.

Erin Austin: You have some output. You can't all be input. There's gotta be some output That's right too. And so, yeah, that has been a shift for me.

Gill Moakes: It's funny, isn't it? Cuz really, when you think about it, consuming content is the opposite of being productive. Yes. Produ creation is productive. That's putting something out there.

Erin Austin: Right? Doing the deep work. Absolutely. I agree. Mm-hmm. So, as you know, this is a bit of a meta podcast. You know, I'm a female founder of an expertise based business. Yes. That I am building to hopefully sell someday day. So, mm-hmm. How about you, Jill? Are you thinking about selling your business someday? What the next chapter might be?

Gill Moakes: I absolutely see a change, I think, in how our work, um, Yeah, I, I would, I think talking about that whole brand and building something outside, I don't think that your mos.com will disappear, but I definitely will see perhaps my smaller brands like Rise Together, like, um, uh, Destin for Impact. Those kind of things I think are going to really perhaps take on more of a life outside of Joe oaks.com.

Gill Moakes: Mm-hmm. Um, and. I'm also kind of widening what I'm doing a little bit really now. So I've got a retreat at the end of this year in Portugal that I'm co-hosting with a couple of other, um, coaches. So that's, is that your first retreat? Yes. Okay, wonderful. I'm really excited about it. So, First one hosting anyway.

Gill Moakes: Mm-hmm. Yeah. I've, I've, I've been a guest. I think that's slightly easier. Yeah.

Erin Austin: Here, here's my credit card. Entertain me. Yeah. Yeah. That's, that's very exciting. Yeah.

Gill Moakes: Yeah. So that's pretty good.

Erin Austin: So for a couple of final questions, we have you wrap up. Uh, so I know you have an offer for the audience, and would you like to describe it and tell

Gill Moakes: us about it?

Gill Moakes: Mm, well, I thought as we talked about money mindset earlier on, it might be nice to share an ebook that I have. It's on my website. Which is jill mos.com, uh, a top right hand corner. Um, and it's fixture money mindset. So it's an ebook all about that. It's quite a handy one. It's quite a, it's, it's a really a, a workbook Okay.

Gill Moakes: To be honest, but it's a chunky one. Um, but there's a lot of work in there that people can go through, which is around unearthing those money stories that they've grown up with and then really look. Looking at how those are affecting their mindset around money in their business, and then a little bit of work around how they're pricing their offers and Oh, fantastic.

Gill Moakes: You know, The way to do that, that's gonna feel good.

Erin Austin: Pricing is so tricky. I mean, so, so, so people. Yeah. So much anxiety around pricing. So we'll have

Gill Moakes: a link. Some anxiety around pricing. Yeah. Oh, yes. Which is funny really, isn't it? Because there's no rules. There's no pricing police. That is true. Sometimes they think people are so scared of getting their price wrong and they always say, mm, you're right.

Gill Moakes: If you, if you set that price and get it wrong, those, those pricing police are coming to take your way. That's

Erin Austin: great.

Gill Moakes: I hadn't at it

Erin Austin: that way. Yes, that's right. So we will have a link to that in the show notes. Oh,

Gill Moakes: oh, perfect. Thank you. Yes. Yeah.

Erin Austin: And also, where can people find you? I know they wanna. Catch up with the you and find out more about the

Gill Moakes: work you're doing.

Gill Moakes: Oh, of course. So Jill mos.com is my website and there's lots of stuff on there. Mm-hmm. Uh, I'm on Instagram, um, Jill mos? Mm-hmm. I'm on LinkedIn. Jill Mos on Facebook. I do have a Facebook group for coaches, which is called Coaches Unleashed. Oh, okay. So check that one out. Um, Yeah. But generally best place to catch me.

Gill Moakes: I mean, I really like emails. I like people emailing me. Oh, nice. Well, if anyone emails anyone, that is true. That is true. Only send out these blast emails, don't we? And no one replies to those. Let's face it. So if anyone's listening and they want to cheer me up and give me a really good day

Gill Moakes: Oh,

Erin Austin: fantastic. And Jill is, Jill is with a g.

Gill Moakes: G. Jill with a G? Yes, that's it. Yes.

Erin Austin: Fantastic. Well, this has been wonderful. Thank you so much for joining us, sharing your Wisdom, and I know everyone got a lot out of it.

Gill Moakes: I hope so. Thank you so much for having me, Erin. I really enjoyed it.