Money talks, but it sure can sound like a foreign language to some of us! Melissa Houston, CPA, owner of She Means Profit, joins me in this episode to demystify a few financial realities about running an expertise-based service business. She has 20 years of experience diving into the numbers with her clients and putting them in control of their 1, 5, and 10-year plans to make their business scalable and saleable.

We’ll cover:

The importance of having a financial plan for your business – and just what the heck that is.
Why corporate refugees need to stop thinking in terms of “income” and start considering revenue and profit.
Believe it or not, there’s a more important way to increase profit than making more money.
What buyers look for in an attractive business (hint, its margins).
Bonus: Melissa tells us the surprising way she became a Forbes columnist.

With her focus on women business owners, Melissa and I shared some heartfelt perspectives about how women do things differently and why that can be a benefit and a drain. If you want to assess your own business assets, contact me so we can take a look.

Connect with Erin to strategize how you might use an online community to help make your business scalable and saleable. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

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More About Our Guest

Melissa Houston is a Chartered Professional Accountant (CPA), a Financial Strategist for CEOs, a columnist at Forbes.com, and the host of She Means Profit podcast. Melissa helps successful business owners increase their profit margins so that they keep more money in their pocket while increasing their personal wealth. Melissa’s passion is helping business owners go from 6-figure to 7-figure businesses and achieving their personal financial dreams.