We always go Meta on the podcast, but my guest Eva Jannotta and I really doubled down as we learned more about her thought leadership as a coach to women entrepreneurs on thought leadership. Eva has some truly progressive approaches to her own business and her work with clients, which she generously shared with us. In this podcast, you will hear about

We’ll cover:

· How business owners can use their profits to do good works downstream or bake good works into their business model through things like equity pricing
The ingredients to the secret sauce that makes for Magnetic Thought Leadership
A case study on turning ideas into IP, looking at Eva’s Women Leaders Round Tables
Bonus: Some tough, meaningful talk about B2B Diversity, Equity, Inclusion, and Belonging

I felt like I learned so much from our conversation and was inspired to learn how much she’s done with her business since she formed it eight years ago. If you think your IP is ready to be transformed into a scalable product, contact me to discuss your options.

Connect with Erin to strategize how you might use an online community to help make your business scalable and saleable. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Favorite Excerpt

More About Our Guest

Eva Jannotta (she/her) helps women defy the status quo, amplify our influence, and expand our wealth and power with thought leadership. Eva and the Medusa Media Group team train and advise authors, speakers, coaches, and consultants to generate strong leads and grow engaged audiences by publishing their best thinking. She works with women in her programs "Micro Marketing Method" and "Exponential Audience", and privately. Eva lives on O'odham Jeweḍ, Akimel O'odham, and Hohokam ancestral land in Phoenix, AZ.