Ep. 24- Making Culture is Your Competitive Advantage [Asset Building] with Lily Smith
As you grow your team, Organizational Culture becomes one of the critical moving pieces in the valuation of your business. I was lucky enough to have a conversation with Lilly Smith, an expert in this subject. Together we talked about what organizational culture means and, more importantly, what it can imply to others as an essential part of your business brand. In this episode, you will learn:
We’ll Cover
The meaning of Intellectual Capital, which is a vital asset to your business
How the barrier between internal and external culture has vanished, and why this matters.
Key indicators that your organizational culture might be suffering
As a Bonus: when we got Meta, we talked about when to plan an exit strategy from your business
Lilly had some important messages about organizational culture, one of which concerned having systems in place to guide and structure your culture. Guess what? That’s veering into intellectual property territory, so if you have been developing these systems and materials, you may want to contact me to discuss how best to protect them.
Connect with Erin to strategize how you might use an online community to help make your business scalable and saleable. hourlytoexit.com/podcast.
Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
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More About Our Guest
Lily Smith is a business coach, marketing/communications/branding expert, and serial entrepreneur. At the start of her career, Lily pioneered an automation system that was the first in what is now the multi-billion dollar logistics management industry. And, over her 25-year career as a marketing consultant and coach, she has facilitated double-digit growth for enterprise as well as startup clients.
Lily provides a business growth program that is driven by organizational culture and accelerated by facilitated mastermind groups for small to medium size business owners.
Find Our Guest
Linkedin: linkedin.com/in/lilysmithorigen/
Website: https://www.origen.consulting
Resources Mentioned:
1. A ½-hour complimentary consultation
2. A special discount to do an individual or organizational culture assessment that measures and identifies the underlying drivers of workplace culture. The result being a tangible asset that informs business strategy, drives leadership, team building (employee engagement/retention and draws talent), brand loyalty, and organizational efficiency
3. An invitation to my mastermind groups: If you’re a motivated entrepreneur looking for a like-minded, equally committed team of business owners, please go to click here to fill out an application form that will launch our initial complementary consultation and help me match you with a team that will energize and accelerate your growth!
For more information or to schedule a call, please visit my website or contact me at 646-355-8434 or email at: lily@origen.consulting.
Music credit: Yes She Can by Tiny Music
A Podcast Launch Bestie production
For a full transcription of this episode, click here.