Environmental, social, and governance (ESG) is a term used to represent an organization's corporate financial interests that focus mainly on sustainable and ethical impacts. Despite the war on “Woke”, ESG is here to stay and not just for large public companies. Christy Cook, an expert who focuses on ESG for small to medium size businesses, joined the podcast to talk about the subject and shed some light. Christy is an amazing resource, as is her business – InvestHER Strategies. We talked about the importance and permanence of ESG and some other issues, including:

How to incorporate ESG into the fabric of your business
Top 3 ways to scale from an ESG perspective
Why ESG matters for businesses of any size
BONUS: we covered some truly inspiring prompts for a daily journaling practice

I hope you enjoy this podcast as much as I did. Using our businesses to create an economy that works for everyone is why we’re here. If you are thinking about scaling your business, ESG is clearly crucial. So is IP, and if you want to know more about how to grow your business through your IP, contact me.

Connect with Erin to strategize how you might use an online community to help make your business scalable and saleable. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

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More About Our Guest

Christy is a veteran of the Environmental, Social, Governance (ESG), and sustainability space, where she has been working for almost 20 years. Her background is in corporate sustainability and working directly with clients to improve their sustainability performance. She went from creating sustainability solutions at one college campus to 8500 sites in North America across seven business sectors for the 19th largest employer, where she also developed the foundation for the largest food waste prevention program in the world.

As the VP of Customer Success for an environmental startup, she developed programs and processes to double in revenue while remaining profitable. Christy understands how to scale sustainable solutions in the corporate world and startups. Christy is the founder and CEO of InvestHER Strategies, where she is a strategic advisor for female leaders working in sustainability at startups and small businesses. She is also the President and Chief Sustainability Officer of veranda, an ESG software solution.