Eps 47 - Non-Competes are Niche Killers!
Do you know my nickname for “non-competes”? “Niche killers.”
A non-compete is a provision that restricts your ability to seek and work with similar clients. And what is a group of similar clients? A niche!
Non-competes are the enemy of strong positioning. Being the go-to person for a niche increases profitability and authority.
In this episode, I discuss how to identify and negotiate these controversial provisions. A few topics we will be talking about are:
Improving your profitability by focusing on your niche
Ways to narrow down the non-compete provision as a means of compromise
The importance of negotiating an agreement to protect your business
This was an intentionally surface-level discussion; don’t hesitate to send me a message with your questions.
Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
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As always, podcast episodes provide general information only. So if you have specific copyright questions, I strongly urge you to consult with your IP attorney. If you aren’t sure where to start, contact me for a consultation.
Music credit: Yes She Can by Tiny Music
A Team Dklutr production
For a full transcription of this episode, click here.