Eps 51 - Copyrights or Trademarks: Understanding Your Corporate Client’s Perspective
In this episode, recorded as a LinkedIn Live, Erin explores the importance of copyrights and trademarks. Each plays a distinct role in an expertise-based business, but they are valued the equally by your corporate clients. This episode helps you understand your IP from the perspective of your corporate clients so you can prioritize your resources to maximize value.
Topics covered include:
The key differences between copyrights and trademarks
The purpose that copyrights and trademarks play in your business
Which types of IP provide the most value to your corporate clients
Three key steps to make sure you are protecting your most valuable assets
Join us next time on the Hourly to Exit podcast for more insights into transforming your expertise-based business.
Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
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As always, podcast episodes provide general information only. So if you have specific copyright questions, I strongly urge you to consult with your IP attorney. If you aren’t sure where to start, contact me for a consultation.
Music credit: Yes She Can by Tiny Music
A Team Dklutr production
For a full transcription of this episode, click here.