Eps 58 - Building Authority by Writing Articles for High-Visibility Publications with Erica Holthausen

Aug 29

In the latest episode, we had the pleasure of having Erica Holthausen as a guest. Erica shared her insights on writing articles for publication, building authority, and becoming a sought-after expert.

Here are 3 key takeaways from this episode:

Targeted Reach: Writing for association publications might just be the secret to reaching your exact target audience and building relationships. These publications are often overlooked but can be a powerful platform for showcasing your expertise.
Thought Leadership: Being a true thought leader is about more than just having a large following on social media. It requires deep thinking, thoughtful insights, and challenging the status quo. Prepare for resistance and backlash, but strive to be a thoughtful leader who makes a meaningful impact.
Reputation Matters: Building a strong reputation starts with knowing what you want to be known for. Every decision, opportunity, and article should enhance and align with that desired reputation. Don't be afraid to turn down misaligned opportunities and recommend them to someone else who is a better fit.

Are you curious to learn more about how writing for publications can boost your authority and visibility? Tune in to the latest episode of E58 and join the conversation! 🎙️📚

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

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More About Our Guest

Erica Holthausen is the founder of Catchline Communications, a consulting firm that equips experts with the tools they need to develop a robust body of work that bolsters their credibility and earns them a reputation as authoritative experts.

Drawing on her experience as a freelance writer and editor, she guides her clients through the process of pitching, writing, and publishing articles in industry trade journals and business magazines. Her clients have secured bylines in high-visibility publications like Harvard Business Review, Inc., and Entrepreneur.