In our latest episode, I was thrilled to host Kiley Peters, visionary and founder of Rayne IX, where they personalize business strategies so you can have the life you want, make the money you want, and love the work you do.

We had a deep dive into the intersection of entrepreneurship, personal branding, and the evolving definitions of success.

🌟 3 Key Takeaways:

**Customization vs. Sustainability:** Learn how Kiley transitioned from custom deliverables to focusing on IP and built Rain Nine, embracing a boutique consultancy approach that aligns with her life goals.
**Defining Success for Yourself:** Erin and Kiley discuss the importance of personal branding and maintaining vulnerability while fostering professionalism in a world where success is not one-size-fits-all.
**Unlearning Stress Culture:** Challenge the notion that stress equals success. Kiley reflects on the importance of introspection and balance, advocating for a healthier entrepreneurial mindset in 2024.

👉 Listen now to discover how Kiley's "DNA of success" framework and her strategic shift toward autonomy could inspire you to rethink how your work fuels your life purposes.

Let's discuss: How does your business reflect your personal values and definitions of success?

Resources Mentioned:

Book Mentioned - Sell with Authority https://amzn.to/48jqBif

Link to Accelerator - https://rayneix.com/accelerator/

Discount Code: H2EPODCAST

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Favorite Excerpt

More About Our Guest

Kiley Peters is a serial entrepreneur, small business strategist, executive coach, national speaker, and brand marketer with nearly 15 years of industry experience.

She is on a mission to help 1 million women build greater personal and financial wellness lives through RAYNE IX, her consultancy that helps executive women fast-track the launch of their consulting business so they can have greater flexibility, autonomy, and ownership of their lives–and The 100 Collective, a membership and directory for women service-based business owners who are committed to helping other women succeed.

She created The Starter Kit and The CEO Launchpad, two online courses to educate and support women launching their consulting businesses. She’s also the host of Welcome to Eloma, a podcast for visionaries, entrepreneurs, and business owners who want to become better leaders, people, and pioneers.