Eps 76 - The Crucial First Step to Scaling Your Business: Taking Inventory of the Assets You Already Own
In the latest episode of Hourly to Exit, I’m delving into the crucial first step to scaling your expertise-based business - the audit of your intellectual property. Here are three key takeaways from the episode:
Ownership of Intellectual Property is Key: Owning intellectual property is essential for scaling your expertise-based business. Understanding what you currently own and control is the initial step towards leveraging your assets for growth.
A successful audit involves both a quantity (i.e., an inventory) and quality assessment of your assets, helping you recognize the relative value of each.
Auditing your intellectual property assets sets the foundation for creating scalable, recurring revenue sources. Ensuring you own the rights to your assets and have strong legal foundations is crucial as you transition from one-on-one services to one-to-many offers.
Tune in to the full episode to learn more about the vital role of audit in scaling your business by leveraging your intellectual property assets. Remember, #IPisFuel.
Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
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As always, podcast episodes provide general information only. So if you have specific copyright questions, I strongly urge you to consult with your IP attorney. If you aren’t sure where to start, contact me for a consultation.
Music credit: Yes She Can by Tiny Music
A Team Dklutr production
For a full transcription of this episode, click here.