Making Your Purpose The Foundation of Your Strategy with Katie Burkhart [Positioning]
Join me as I talk with Katie Burkhart, founder of MatterPulse and self-proclaimed jargon slayer, about the direct connection between purpose, value and profit. Katie helps teams on a mission develop intentional strategies that maximize both their time and their impact.
In This Episode, We’ll Cover:
Why there is no conflict between being purpose-driven and being profit-driven
How to cut through the noise
Using purpose to develop your core strategy
Distinguishing yourself with language, but without jargon and creating new words
Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.
Favorite Excerpt
More About Our Guest
Katie Burkhart is the mastermind behind MatterLogic™, the simple system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She's a serial entrepreneur, not-a-book author, keynote speaker, and jargon slayer. She synthesizes connections to make the most of the time we invest in our work.
We would love you to consider supporting Katie’s favorite charitable organization:
Find Our Guest
Website: http://www.matterpulse.com
Music credit: Yes She Can by Tiny Music
A Podcast Launch Bestie production