Action's Antidotes

Navigating the world of business is quite ambiguous. Not everyone has fully understood what it takes to grow a business and understand how intellectual property works. For many businesses, intellectual property secures more than just concepts or ideas; it also ensures actual business assets, prevents unauthorized use of inventions, creations, and ideas, and grants one or more inventors exclusive rights.

Erin Austin, a consultant, and a lawyer, will indulge us on how the concept of intellectual property works and why it is important to understand it fully. She helps entrepreneurs to grow their business. Let’s dive in and listen to her today!

They discuss:

  • The Four Corners of IP Law

  • How to Create IP?

  • Protecting your IP

Many service-based providers don’t even think in terms of assets.

—EA

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