In Alastair’s words…

“So basically, systems and methodologies sound to me, like ways of stating a process or a toolset that you have to approach a problem. A book can be describing those obviously, a course that is helping people to work through those, and then a community. That’s an interesting one, I hadn’t thought about community in terms of intellectual property. So what’s the first step if somebody is interested in leveraging their expertise? You know, they’re they’re a subject matter expert, they have true expertise in their area. So they’re probably easily able to write a book if they have the time, assuming they have the time to do it, or you know, to create a course they already have that knowledge. But what’s the point process of taking that knowledge that’s kind of unconscious in the back of their head this this expertise, and then turning that into a system or methodology?”