Your Secrets of The High Demand Coach


In this episode, Erin Austin, Owner of Think Beyond IP, shares how she left the corporate world helping big businesses get bigger to help expert-focused founders to move from hourly to exit.

You will discover:

  • Why AI is not the biggest threat to knowledge businesses and what is

  • What IP you already have but may not know it

  • The biggest mistake founders make when trying to protect their IP

“The key (to make your firm saleable) is making sure that it's something that can run without you…you wanna make sure that you've developed that independence.”

—EA

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The Business of Authority