“I don't get out of bed for less than $10,000 a day.”

In 1990, when supermodel Linda Evangelista bragged about the market value of her services in an interview with Vogue, she was excoriated for being out of touch.

In 2024, she would be considered out of touch for thinking that selling her time is a flex.

Linda’s quote came to mind while reading a recent article in The Cut about the proliferation of celebrity beauty brands. The article highlighted that “famous people shift away from simply being the faces of brands to becoming their founders.”

From Rihanna and Priyanka to Gwyneth and Jessica, the money they make from selling their services is dwarfed by the wealth created by ownership.

1.Owning IP vs. Selling Services 💡

Owning intellectual property is the true game-changer for building wealth. When you sell services, you’re trading time for money. Once the service is done, so is the cash flow. But owning IP—whether it’s a training program or a resource library—means creating something that makes money even when you’re off the clock.

Owning valuable IP separates wealth creation from personal labor.

2. IP Scales, Services Don’t 🌎

Here’s the deal: services can’t scale like IP. No matter how in demand your services are, there is always a limit to how much you can work and how much you can sell your time for. A singer can’t do concerts 24/7, but a makeup line or product can sell globally, non-stop. That’s the magic of IP—it multiplies wealth exponentially.

3. Control the Narrative 🔮

Owning IP doesn’t just create wealth—it gives you control. A big part of owning IP is shaping how the world sees you. IP is a legal monopoly. No one can copy you or use your IP without your permission.

Stop measuring your worth in per diems. Selling services can provide a comfortable income, but owning IP is what builds generational wealth and lasting impact. 🌟

IP is FUEL 🚀

Erin