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Erin Austin Erin Austin

GREAT AMERICAN NOVEL (Intelligence, Artificial 2024)

The common thread of advice about AI—tread carefully. National Novel Writing Month could have avoided a major blunder if it was listening.

National Novel Writing Month, or NaNoWriMo, is an annual event that takes place every November. It challenges participants to write a 50,000-word novel in 30 days, helping aspiring writers break through procrastination or writer’s block by emphasizing quantity over quality in the initial draft.

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Erin Austin Erin Austin

Lessons from a Coffee Shop

Let’s talk about the crowded coffee shop space for a second. Finding just the right name (e.g., “Bean There, Sipped That”🤩) is often the first thing on the to-do list, even before the location.

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Erin Austin Erin Austin

“I don't get out of bed for less than $10,000 a day.”

In 1990, when supermodel Linda Evangelista bragged about the market value of her services in an interview with Vogue, she was excoriated for being out of touch.

In 2024, she would be considered out of touch for thinking that selling her time is a flex.

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Erin Austin Erin Austin

🚫 Myth: Contracts Are Just Formalities

Some believe contracts are just fancy paperwork that nobody ever reads. The truth? Contracts are your business's safety net, detailing rights, obligations, and expectations.

Let's debunk some common myths and misconceptions that might be holding your business back.

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Erin Austin Erin Austin

No protection → No leverage

I have a running list of all the ways business coaches talk about scaling without talking about intellectual property.

To be clear, I 🥰 business coaches, but I cannot overstate the importance that legal protection plays in scaling your business.

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Erin Austin Erin Austin

Best Practices for Using AI in Your Expertise-Based Business

Love it or hate it (love it😊) – AI provides valuable leverage in your business when you let it do some of the non-expert work for you.

That said, AI introduces legal and ethical issues that must be navigated to ensure safe and profitable scaling.

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FREE RESOURCE

CAN YOU COPYRIGHT YOUR EXPERTISE?

Use this easy, straightforward assessment to find out if your unique expertise can be copyrighted. You may be surprised to learn the truth!