As we approach a new year, it’s the perfect time to reflect, reassess, and prepare for growth.

Starting 2025 on the right foot means laying a strong foundation for scaling your expertise.

As an expert with corporate clients, understanding the interdependence between contracts and copyrights is critical—not just for protecting your content, but for maximizing its value.

People often mix up copyrights and trademarks, but as intellectual property protections, they’re designed to serve different needs—and understanding these differences can help you maximize your business’s value.

Copyrights protect original works of authorship, like the books, podcasts, or training materials you deliver to your clients.

Legal due diligence might not be sexy, but it is essential if you want to turn your expertise -- legally and safely -- into scalable, recurring revenue. 📈

It all starts with one important question: “Do you own what you think you own?”

Selfies rule, but stock images are still indispensable tools for the many types of content we create. I use them on my website and in my PowerPoint templates.

Last week’s newsletter struck a chord. As experts, we have all been victims of someone “borrowing”, aka stealing, our work. We don’t want to be that bad guy.

Copyright law provides the owner of the copyright in a work—