You know that feeling when you discover a new AI tool, and it feels like magic? Content created in seconds, reports written instantly, social media captions generated in a click. But… who actually owns that AI-generated content? Could you be unknowingly infringing on someone else’s copyright?

In a recent episode of Scaling Expertise, marketing powerhouse Veronica Romney introduced what I’m calling the next evolution of marketing—Identity Marketing.

At its core, Identity Marketing shifts the focus from selling a product to connecting with a customer’s aspirational self.

“With great power comes great responsibility.“

As AI becomes increasingly integrated into our workflows, we must keep ethical considerations front and center, with transparency and bias avoidance at the top of the list.

AI is everywhere right now—helping businesses automate tasks, create content, and even streamline decision-making. But here’s the catch: if you’re not careful, AI could be helping you scale at the cost of your intellectual property.

So how do you use AI to grow your business without giving up control of your most valuable assets? Let’s break it down.

Artificial intelligence is transforming the way businesses create content, from blog posts to design work and even code. But with this rapid innovation comes a critical question: Can AI-generated content be protected under copyright law?

As we approach a new year, it’s the perfect time to reflect, reassess, and prepare for growth.

Starting 2025 on the right foot means laying a strong foundation for scaling your expertise.

As an expert with corporate clients, understanding the interdependence between contracts and copyrights is critical—not just for protecting your content, but for maximizing its value.

People often mix up copyrights and trademarks, but as intellectual property protections, they’re designed to serve different needs—and understanding these differences can help you maximize your business’s value.

Copyrights protect original works of authorship, like the books, podcasts, or training materials you deliver to your clients.

Legal due diligence might not be sexy, but it is essential if you want to turn your expertise -- legally and safely -- into scalable, recurring revenue. 📈

It all starts with one important question: “Do you own what you think you own?”