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Erin Austin Erin Austin

The Hourly to Exit Cocktail

My wildly ambitious plan is to mix one part Ditching Hourly with one part Built to Sell Radio along with a splash of Biz Chix and a scoop of What Works to create the Hourly to Exit cocktail. Heady stuff.

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Erin Austin Erin Austin

License versus Certification

There’s been lots of interest in creating a licensing or certification program based on expertise as a means to scale a service-based business.

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Erin Austin Erin Austin

Bezos Trolling

The February/March issue of Forbes magazine provided more fodder for my new Bezos trolling hobby.

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FREE RESOURCE

CAN YOU COPYRIGHT YOUR EXPERTISE?

Use this easy, straightforward assessment to find out if your unique expertise can be copyrighted. You may be surprised to learn the truth!