Leverage is not addition; i.e., 3+3=6. Leverage is multiplication; 3x3=9. Multiplication creates a greater outcome than addition.

Let’s apply this to our expertise-based business, contrasting growth through addition against growth through multiplication.

Levers are machines used to increase force. In other words, a lever multiplies the impact of our efforts.

Applying a lever to your business is the key to decoupling income from time. Put in the effort at the front end and reap continuing benefits over time with less additional effort. While there is no such thing as purely “passive income” – significant investment or effort must be applied before the opportunity for passive income arises—the application of leverage to that investment or effort creates the conditions for residual, low-input income. Some levers to apply:

Whether you are interested in scaling or seeding the ground to someday sell your expertise-based business, the creation and protection of intellectual property will be at the center of your revenue growth strategy.

If I’m remembering correctly 😊 we’ve talked about the “frequency illusion” before--the cognitive bias in which we tend to see a particular thing everywhere after noticing it for the first time.

My wildly ambitious plan is to mix one part Ditching Hourly with one part Built to Sell Radio along with a splash of Biz Chix and a scoop of What Works to create the Hourly to Exit cocktail. Heady stuff.

There’s been lots of interest in creating a licensing or certification program based on expertise as a means to scale a service-based business.

I’m incredibly excited to announce that the podcast is finally ready to launch!

Building a business that is saleable can feel overwhelming.

The February/March issue of Forbes magazine provided more fodder for my new Bezos trolling hobby.