Blog

Erin Austin Erin Austin

Clone Yourself

Have you ever wondered if it's possible to clone yourself? Well, the answer is yes, but not in the way you might think.

You are working hard to build your business and reputation. As your business grows, it’s become increasingly challenging to handle all of the responsibilities alone.

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Erin Austin Erin Austin

Why IP Matters to Your Services Business

So why does IP matter? It matters because, unless you are Tony Robbins, there's only so much you can charge for one day's training, a coaching session or a facilitation. It matters if you are exhausted by the feast or famine cycles of large one-on-one engagements.

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Erin Austin Erin Austin

DEFEATING THE WAR ON WOKE

DeSantis revokes Disney’s special status after ‘Don’t Say Gay’ opposition.

West Virginia bars five major financial firms, including BlackRock and JPMorgan Chase, from new state business after concluding they were boycotting the fossil fuel industry.

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Erin Austin Erin Austin

SUPER SPECIALIZATION

Speaking of super, I am a super of fan of creating exclusivity in our expertise-based services businesses through intellectual property assets. Remember, intellectual property rights are a legal monopoly! No one can use your IP without your permission. Doesn’t get much more exclusive than that.

But there is another way to achieve exclusivity—super specialization.

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Erin Austin Erin Austin

Online Terms and Conditions

Pigs must be flying somewhere because TBIP is talking about the Supreme Court!

This week, the Supreme Court is considering cases interpreting the federal law that protects internet companies like Google, Facebook and YouTube, from lawsuits concerning the platforms’ posting of content from others.

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Erin Austin Erin Austin

Playing the Long Game

A recent conversation prompted me to revisit the topic of deal killers when negotiating client services agreements.

We obsess about short-term deal killers—Will negotiating the contract tank the deal? We don’t obsess enough about the long-term downside of ignoring the details.

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Erin Austin Erin Austin

The Joy of Contracts

I’m busy working on my vow to “Do Less Better” in 2023. A big part of that will be streamlining my content generation—as they say “renew, recycle, reuse.”

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Erin Austin Erin Austin

Exciting Offerings Are Coming

As an expertise-based service provider, I am right beside my clients in the process of building and scaling my business with an eye to an eventual sale. It’s no surprise that I get inspired by my Hourly to Exit podcast guests, and the many people I hear from on LinkedIn and other public forms. This has led me to rethink my business, and I am excited to share a new approach to getting more wealth into the hands of more women.

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FREE RESOURCE

CAN YOU COPYRIGHT YOUR EXPERTISE?

Use this easy, straightforward assessment to find out if your unique expertise can be copyrighted. You may be surprised to learn the truth!