Thinking about turning your expertise into a licensing program, but concerned that it isn’t a fit for your highly customized, non-recurring professional services that you are known for and that your clients demand? If so, you are correct.

There are many rewards—and challenges—to licensing your expertise.

Thinking about how to protect your IP when collaborating with a colleague?

Let’s look at an example:

Two people collaborate to create an illustrated children’s book. One provides the text. The other provides the illustrations.

Does each collaborator own 50% of the book?

Last week’s newsletter struck a chord. As experts, we have all been victims of someone “borrowing”, aka stealing, our work. We don’t want to be that bad guy.

Copyright law provides the owner of the copyright in a work—

Let’s practice the Golden Rule of Copyright.

Do onto others as you would have them do onto you. That means it is our duty to make sure we don’t intentionally or accidentally infringe someone else’s copyrights.

Everyone wants to know how to license their intellectual property. Completely ignoring the fact that they are already licensing their IP to their clients.

People often confuse copyrights and trademarks. Both are types of intellectual property protection, but they serve different purposes and protect different types of work.

In business, "leverage" is like using a tool to make our efforts more impactful. Think of it as a way to boost results without adding more work or spending more money.

Last week I covered auditing your assets – first variable of the three part equation (Audit + Protect = Leverage) for turning expertise into recurring revenue.