Eps 28 - Follow the Yellow Brick Road

 
 

I’ve always said that this podcast is meta in that I am on the Hourly to Exit journey with my listeners, my guests, my clients, and the many folks I encounter on LinkedIn, webinars, and in other forums. I’ve collected their wisdom in some super-charged market research, and as we enter 2023, I am drinking some of my own Kool-Aid. In this episode of the podcast, you’ll learn

  • Why the expert-to-client 1-1 service model is not scalable

  • The critical difference between income earning and wealth production

  • More about my plans to put more wealth in the hands of women through IP assets

  • The four key steps to IP-based revenue

I’m so excited to share my “what” and my “why” for the changes I am implementing this year. Please subscribe to the podcast to hear more about how to transform your expertise-based services business.

Connect with Erin to strategize how you might use an online community to help make your business scalable and saleable. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

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 As always, podcast episodes provide general information only.  So if you have specific copyright questions, I strongly urge you to consult with your IP attorney. If you aren’t sure where to start, contact me for a consultation.

Music credit: Yes She Can by Tiny Music

A Podcast Launch Bestie production

For a full transcription of this episode, click here.

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Eps 29 - How to build a following of buyers for your offer quickly (even if you have a tiny following)

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Eps 27 Linkedin Live: Trade Secrets: The Hidden Intellectual Property