Eps 29 - How to build a following of buyers for your offer quickly (even if you have a tiny following)

Jan 30

The key to scaling your expertise-based service business is transforming your assets into something you can replicate, and an online course (an e-course) is one way to do that. I had a conversation with Molly Keyser, who has a decade of experience building, selling, and teaching others the secrets to a good ecourse. In this episode, you will

· Learn the ingredients to a good, profitable ecourse
· Understand the difference between a $19.95 and a $997 course, and how to price your own
· Hear about a quick, effective way to build the base you need to sell your course
· As a bonus: Molly will share some hard-learned “don’ts” about selling your business

Molly was super generous with her time and information in a space that I think many experts see as their next step in business. If you are considering your hourly-to-exit journey and want to make sure you are lining up your IP to make key transitions, contact me, and we can discuss how I can help.

Connect with Erin to strategize how you might use an online community to help make your business scalable and saleable. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

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More About Our Guest

As a successful pro photographer for 16 years she turned her knowledge into a business course for other photographers. She grew that course business to $2M per year helping tens of thousands of business owners all around the world. She now helps any business owner turn their passion into their own online course so they can have an income stream that isn’t reliant on directly trading their time for money.

Molly currently lives in New Mexico with her husband Aaron, dog franklin and you can often find them camping in the mountains, road tripping or around a campfire with friends.