Eps 86 - Licensing Series Part 2: Using Master Licenses to Amplify Your Reach Through Strategic Partnerships
In this episode, Part 2 of 3, we dive into another edge case for licensing your expertise. What to do when you don't have a large enough audience to support a traditional licensing program?
I use a real-life example to demonstrate how leveraging other people's audiences (OPA) can be a game changer for reaching a wider audience with your licensed materials.
Key takeaways from this episode:
Understand the concept of leveraging other people's audiences (OPA) to amplify your reach and engage with new customers and clients who already trust the source they follow.
Consider the benefits of a master license with an organization as an efficient way to reach a large group of potential licensees, minimizing the need for individual negotiations and monitoring.
Explore the key provisions and considerations for a master license agreement, including defining licensed materials, grant of license, sublicensing rights, financial terms, intellectual property rights, and dispute resolution.
Listen to the full episode on the Hourly to Exit podcast to learn more about this unique approach to licensing your expertise and expanding your impact.
Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.
Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
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As always, podcast episodes provide general information only. So if you have specific copyright questions, I strongly urge you to consult with your IP attorney. If you aren’t sure where to start, contact me for a consultation.
Music credit: Yes She Can by Tiny Music
A Team Dklutr production
For a full transcription of this episode, click here.