Eps. 87 - Licensing Series Part 3: How to Legally Use Someone Else's Content

If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials.  If you are using any content you did not create, you need to listen to this episode. Dive into Episode 87, where host Erin unpacks the essentials to securing the right permissions with confidence. Here's a sneak peek!

🔑 Key Takeaways:

• Get permission: Unless you have 100% certainty that the content is in the public domain, get permission. 

• Permission Precision: Always clarify usage rights—the what, where, and how long. Clear written agreements prevent misinterpretation and protect your interests, especially as your work scales up.

• Early Engagement: Initiate the permission process well in advance to hedge against delays. And be prepared with a back up plan.

• The Value Exchange: Prepare to offer value for the content you seek to use. Whether it's monetary compensation or another form of consideration, respect the original creator's entitlement to benefit from their work.

📑 Need to draft that perfect permission request? Erin walks you through the do's and don'ts of crafting your letter for maximum clarity and professionalism.

Listen to the full episode now, and don't miss out on part one and two of our thrilling three-part series on licensing.

Mentioned in episode: The Guide to Getting Permission to Use Content You Don’t Own

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

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As always, podcast episodes provide general information only.  So if you have specific copyright questions, I strongly urge you to consult with your IP attorney. If you aren’t sure where to start, contact me for a consultation.

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

For a full transcription of this episode, click here.