I recently had the pleasure of being interviewed by Scott Ritzheimer, host of The Secrets of the High Demand Coach Podcast. It was a rollicking, fast-paced interview that I think you will really like, and Scott kindly allowed me to share it here with you.

A little about Scott: He has helped start nearly 20,000 new businesses and nonprofits and, with his business partner, started and led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth), all before he turned 35.

Here are a few key takeaways from our conversation together:

The importance of owning and controlling intellectual property as a prerequisite for scaling expertise-based businesses. Whether it's a book, a course, or workshops, these assets are copyrightable and can be sold as part of the business.
The consequences of failing to build a business that can run without the founder.
Adapting to changing market forces and building multiple revenue streams is crucial in decoupling income from time.
While AI may be a trendy topic, I argue that it cannot replace the unique value that human expertise and personal touch bring to businesses. Thought leadership and unparalleled services are the keys to staying ahead in the market.

Overall, this episode delved into the fascinating world of building and protecting saleable assets in female-founded expertise-based businesses.

Tune in to the full episode to dive deeper into this enlightening conversation. You can find the episode on your favorite podcast platform.

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

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More About Our Guest

Scott helped start nearly 20,000 new businesses and nonprofits and with his business partner, started and led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth all before he turned 35.

He founded Scale Architects to help businesses across the country identify the right growth strategies and find the right guides to get them on the fast-track to Predictable Success and stay there as long as possible.

He now travels across the country to speaking to and consulting with founders, CEOs, and their teams to help them not only grow but scale their businesses and do it all without the hustle.