In this episode, the fabulous Rochelle Moulton, business coach, cohost of The Business of Authority podcast, and now(!) creator of her new podcast, Soloist Women, shares her journey from working with small boutiques to focusing primarily on soloists and creating a platform for women to share their stories and expertise.

A few takeaways from Rochelle's episode:

Redefining Wealth: Wealth is not just about revenue. It is the balance of what is important to you and brings you joy–whether money, free time and/or flexibility. We each get to define our own version of wealth. This redefinition of wealth is especially important for soloist women because we often face distinct challenges due to traditionally shouldering domestic responsibilities. The perfect mix isn’t static, and may change during different seasons of business and life.

The Importance of Building Assets: Don’t underestimate the value of your unique knowledge and methods. Turn your methodologies and processes into valuable assets like books or unique tools, like creating licensable content or training programs. But be careful not to fall into the trap of misfit ideas that don't align with your business model.
The Power of Listening: Rochelle embarked on a Listening Tour to understand the challenges soloist women face, their aspirations, and what frustrates them. By truly listening to their stories and experiences, she gained valuable insights that helped shape her offerings and connect with her audience more effectively.

I particularly love this lesson Rochelle shares about listening tours that I can’t hear often enough: “They gave me the sales copy for the landing page because they told me stories.

They told me experiences. They told me things that had happened to them. They told me what they did not want. Like they were so clear about what they didn't want. And I use that language on my website.”

Don't miss out on this empowering episode of Hourly to Exit! Tune in now on your favorite podcast platform, and let Rochelle's story inspire you to embrace your own journey to success. 🎧💫

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Favorite Excerpt

More About Our Guest

Rochelle Moulton teaches soloists how to turn their expertise into wealth (money, free time, and flexibility)—and impact. The author of The Authority Code: How to Position, Monetize, and Sell Your Expertise, she also hosts the Soloist Women podcast, leads Soloist masterminds, and co-hosts “The Business of Authority” podcast. Rochelle has helped hundreds of consultants to grow smart, vibrant, profitable businesses—in addition to building three of her own firms from scratch (and selling one of them to the big boys for seven figures).