Eps 81 - The Evolution of Branding and Marketing: Insights from Dawn Foster

Written By Erin Austin
 
 

I recently had the pleasure of chatting with Dawn Foster, owner of D Foster Marketing Consulting, on my podcast Hourly to Exit. 🎧 We delved into all things branding, marketing, and scaling businesses. Here are some highlights from our discussion:

  • Dawn emphasized the importance of understanding that branding is more than just a logo or a trademark. It's about evoking emotion and creating a consistent experience for your audience.

  • We explored strategies for scaling a business while maintaining a personal touch. Dawn shared her two-phase approach, focusing on both client service and her own role in the business.

  • Dawn also offered valuable insights into the challenges faced by business owners inundated with marketing advice and the importance of personalized solutions tailored to each unique business.

  • Plus, Dawn unveiled her latest offering: a free diagnostic tool to help businesses identify their next steps in branding and marketing. 

🔗 Want to stay connected with Dawn and dive deeper into the world of branding and marketing? Connect with her on LinkedIn at https://www.linkedin.com/in/dawnpfoster

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

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More About Our Guest

Dawn Foster, CEO of D. Foster Marketing, is a seasoned expert in the world of branding and marketing. For almost 20 years, she has worked with and led both large and small marketing teams to build brands and marketing strategies that span the globe. She has been recognized as an Austin Woman’s Way Business Awards Finalist and listed among the Most Influential Black Women on LinkedIn. Dawn’s achievements also include being an Under 30 CEO, receiving the Graphic Design USA American In House Design Award, being featured in Quotable Magazine, and contributing expertise to renowned platforms like Marketing Sherpa and Thrive Global. 

She has been a valued Branding and Marketing Panelist, mentoring through business accelerator programs Additionally, having served as a Board Member of The Nourish Foundation, Dawn is dedicated to giving back and supporting aspiring talent, having personally mentored dozens of individuals and played a pivotal role in launching and sustaining 120+ brands. Dawn is an unapologetic branding and marketing nerd, with a passion for research, analytics, and great storytelling through words and images. She is passionate about helping business owners build and evolve their businesses with the right branding and marketing strategies and tactics. 
She has helped transform businesses and business owners into powerhouses through research, strategic planning and content development, education, and empowerment so that they can achieve success and reach their goals. As a business owner, her goal is to see others win, support her community, and do what she loves.

Find Our Guest

As always, podcast episodes provide general information only.  So if you have specific copyright questions, I strongly urge you to consult with your IP attorney. If you aren’t sure where to start, contact me for a consultation.

Music credit: Yes She Can by Tiny Music

A Team Dklutr production

For a full transcription of this episode, click here.

Erin Austin
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