How to Niche Down Your Expertise Business [Authority Building] with Alastair McDermott
In this week’s episode, I visit with Alastair McDermott, founder of The Recognized Authority. Join us as we chat about the benefits of a niche, what horizontal and vertical niching and specialization means, and why you shouldn’t be afraid of narrowing the pool of potential clients.
In This Episode, We’ll Cover:
Why being a jack of all trades isn’t helping you get more clients
Why referrals are dangerous
What you can you do for marketing instead of asking for referrals
How niche and specializations fit in with building a scalable and saleable business
How a solid workflow can help you
The symptoms that your business needs to specialize
Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.
Favorite Excerpt
More About Our Guest
Alastair McDermott is an author, consultant & coach who hosts The Recognized Authority Podcast and The Specialization Podcast. Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact and command higher fees.
We would love you to consider supporting Alastair’s favorite charitable organization: https://action.aclu.org/give/now
Find Our Guest
Website: https://therecognizedauthority.com/
Twitter: https://twitter.com/WhatStrategy
Listen to Erin when she guested on Alastair’s podcast here: https://therecognizedauthority.com/leverage-your-expertise-with-intellectual-property/
Music credit: Yes She Can by Tiny Music
A Podcast Launch Bestie production