Go-To Gal Podcast
Erin speaks with Jaclyn Mellone, Strategist and Coach, about how to turn your business into a wealth-building asset.
They discuss:
What are intellectual assets??
Defining Saleable vs sellable
How to uncover your “Rembrandt in the attic”
What needs to be in place to have a certification program
How to button up your intellectual property rights
How to establish a strong business foundation (both internally and externally)
In Jaclyn’s words…
“As experts, we don’t typically think about selling our business, especially if it’s a personal brand! However, the same foundation that goes into creating a business that is saleable goes into creating one that is SCALABLE.”