THE THOUGHTFUL ENTREPRENEUR PODCAST
“The Thoughtful Entrepreneur,” host Josh speaks with Erin Austin, founder of Think Beyond IP, about how consultants and coaches can turn their expertise into scalable revenue streams through intellectual property (IP). Erin highlights the importance of creating and protecting IP to move away from the limitations of selling time for money.
Takeaways
Leveraging Intellectual Property for Scalability: Erin Austin emphasizes the importance of consultants and coaches creating, protecting, and licensing intellectual property assets to decouple income from time and achieve scalable revenue.
Transitioning from Hourly Work: Erin discusses her podcast, “Hourly to Exit,” which helps professionals move from a limited hourly business model to a more scalable and profitable structure by leveraging IP.
"When we're experts, a lot of us start off by selling our time. But you get to a point where there's only so much time, and if you want to continue to grow without working more, you have to figure out a way to sell something other than your time. And when we are experts, what assets do we have? Our intellect. How do we make assets out of our intellect? Intellectual property."
—EA