People often confuse copyrights and trademarks. Both are types of intellectual property protection, but they serve different purposes and protect different types of work.

In business, "leverage" is like using a tool to make our efforts more impactful. Think of it as a way to boost results without adding more work or spending more money.

Last week I covered auditing your assets – first variable of the three part equation (Audit + Protect = Leverage) for turning expertise into recurring revenue.

Here is a fundamental truth that you will hear me repeating, ad nauseum: Owning Intellectual Property is required to scale your expertise-based business. Period. Mic drop.

Can you believe it's been three years since I started this newsletter? Time flies when you're having fun, right?

If you are anything like me, your head is still spinning, just a bit, from 2023. 😅

However, I was able to regroup during the blissfully slow period between Christmas and New Year’s and do some deep thinking about what my goal for 2024 is.

Many of you wonder about what sets truly original work apart from derivative work. We often draw inspiration from various sources, so where do we draw the line?

A question I received recently: “There are thousands of books on leadership and all of them do not have super original ideas. Is each book a copyrighted original?”

Many of you wonder about what sets truly original work apart from derivative work. We often draw inspiration from various sources, so where do we draw the line?

A question I received recently: “There are thousands of books on leadership and all of them do not have super original ideas. Is each book a copyrighted original?”

US copyright law protects original works of authorship.

Per the U.S. Supreme Court, original means “the work was independently created by the author (as opposed to copied from other works), and that it possesses at least some minimal degree of creativity.”