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Last week’s newsletter struck a chord. As experts, we have all been victims of someone “borrowing”, aka stealing, our work. We don’t want to be that bad guy.
Copyright law provides the owner of the copyright in a work—
There’s No Defense for Copyright Infringement
Let’s practice the Golden Rule of Copyright.
Do onto others as you would have them do onto you. That means it is our duty to make sure we don’t intentionally or accidentally infringe someone else’s copyrights.
Spotting the Hidden License in Client Agreements
Everyone wants to know how to license their intellectual property. Completely ignoring the fact that they are already licensing their IP to their clients.
Copyrights vs. Trademarks
People often confuse copyrights and trademarks. Both are types of intellectual property protection, but they serve different purposes and protect different types of work.
Unlocking Business Power with Leverage
In business, "leverage" is like using a tool to make our efforts more impactful. Think of it as a way to boost results without adding more work or spending more money.
How to Protect Your Money Makers
Last week I covered auditing your assets – first variable of the three part equation (Audit + Protect = Leverage) for turning expertise into recurring revenue.
READY, SET, AUDIT: Part 1 of the “Audit + Protect = Leverage” Equation for turning Expertise Into Recurring Revenue
Here is a fundamental truth that you will hear me repeating, ad nauseum: Owning Intellectual Property is required to scale your expertise-based business. Period. Mic drop.
IP is Fuel 🚀
Can you believe it's been three years since I started this newsletter? Time flies when you're having fun, right?
OMG! It's 2024!
If you are anything like me, your head is still spinning, just a bit, from 2023. 😅
However, I was able to regroup during the blissfully slow period between Christmas and New Year’s and do some deep thinking about what my goal for 2024 is.
FREE RESOURCE
CAN YOU COPYRIGHT YOUR EXPERTISE?
Use this easy, straightforward assessment to find out if your unique expertise can be copyrighted. You may be surprised to learn the truth!