Understanding and effectively managing intellectual property (IP) is crucial for every expertise-based business. Here’s a quick breakdown of the five primary ways you can utilize IP within your business.

Legal due diligence might not be sexy, but it is essential if you want to turn your expertise -- legally and safely -- into scalable, recurring revenue. 📈

It all starts with one important question: “Do you own what you think you own?”

Selfies rule, but stock images are still indispensable tools for the many types of content we create. I use them on my website and in my PowerPoint templates.

This week I released the 100th episode of the Hourly to Exit podcast!

When I started the podcast two years ago, I had the lofty ambition to provide resources that will serve you on the entire journey from the unscalable hours-based business to one that is scalable and, hopefully, someday saleable.

There is a lot of chatter about copyright bandits 🦸🏽‍♀️ stealing entire websites. Sure, it does happen. As does getting struck by lightning.

The far greater threat to your expertise—YOU.

Does the “rise of AI assistants” sound like something out of a sci-fi movie --“The Terminator”, maybe? For better and worse, AI assistants are increasingly impacting every aspect of lives and businesses.

Recently, I was invited to weigh in on a LinkedIn post about AI. The question was whether using AI to create content counts as plagiarism if you don’t credit the AI.

I have a running list of all the ways business coaches talk about scaling without talking about intellectual property.

To be clear, I 🥰 business coaches, but I cannot overstate the importance that legal protection plays in scaling your business.

Love it or hate it (love it😊) – AI provides valuable leverage in your business when you let it do some of the non-expert work for you.

That said, AI introduces legal and ethical issues that must be navigated to ensure safe and profitable scaling.