I have been eagerly awaiting the release of this episode! Can I be so bold as to brag that Jessica Fearnley, of the “Seven Figure Consultant,” and I really do think alike. 😊 Jessica joined me and we got into the nitty gritty about how successful solopreneurs need to evolve to move from six-figure incomes to seven. We didn’t quite finish each other’s sentences, but there was a lot of agreement between us.

In this episode, we go over Launching into Web 3.0 With Your Expertise-Based Business.

I was so lucky to be joined in this episode by JoAnn Holmes, an IP expert who was able to provide some amazing insights into one of the biggest tech buzzwords: Web 3.0. Even those of us who practice in IP are still learning about this new frontier, which touches on finance, connectivity, asset-building, and product creation – topics that are near and dear to professionals with expertise-based businesses looking to grow. In an accessible language with useful examples, Jo walked us through the topic, and it sparked so many ideas for me, as I hope it will for you.

Do I Want to Franchise? (Hint: No)

In this episode, I share a LinkedIn Live event that I hosted to talk about some important Intellectual Property (IP) concepts and concerns. If you have a professional services-based business, a clear path to scalability and salability is finding an effective way to license your personal IP. Simple right? Not in today’s world. Depending on the scope of the license, and any additional bells and whistles offered as part of the package, you could be setting up a franchise structure. While franchises aren’t necessarily bad, they are highly regulated, and the regulations vary from state to state, so it is not an optimal first step when monetizing your IP.

In this episode, I was lucky to have Shannon Paris as a guest on this episode. As a member of the Mighty Networks team, Shannon offers a SaaS product to help people to establish, foster, and expand online communities. Shannon shared her journey with the company founder, who had monetized her network by creating a community and took the business to the next level by showing others how they could do what she did. Shannon explains details about the product, and she also delves into how the structure and strategic deployment of a successful community can drive profit.

In this episode, Leah Neaderthal from Smart Gets Paid got personal with us about the importance of humanizing yourself to your audience. She talked to us about the expertise/humanity scale. Women, including myself, tend to stick too close to the expertise end of the scale, and this doesn’t serve us well when running a professional services business. She reminds us that every business opportunity, even to corporations, involves a decision-maker who is a person, and making a connection with that person by showing our humanity can be memorable, engaging, and ultimately lead to successful sales. She shared with us the explosion of engagement that she experienced when she moved away from a pure expertise approach to sharing more about herself as a person.

Listen in on this enlightening conversation with Natalie Gingrich, the creator of The Ops Authority, a Director of Operations certification program. In this episode, we will explore, step-by-step, the journey of developing a certification program, from ideation to implementation.

In this episode, Radiance Harris and I talk about all things trademarks, including--but not limited to:

A broad overview of trademarks, copyrights, trade secrets and patents

The trademark registration process

The nitty-gritty of trademark protection in your expertise-based business

The many benefits of getting an experienced trademark attorney on your team early.

The ownership issues that regard intellectual property are very different from the ownership issues in almost every other area. We may have some printers and monitors as part of our company, but the real value as service providers is our expertise.

In order to find out what we actually own, we need to do legal due diligence. Legal due diligence tracks a piece of property from its creation to its current owner.

Welcome to my conversation with Manja Horner. Many of us have been burned by poorly built courses in the past, or by having our own learning product flop. So, what are the best ways to create a course?

Manja shares her expertise as a learning designer to show us how to use our intellectual property or thought leadership to create transformative learning experiences for our clients.