The Hourly to Exit Podcast
The transformation of an expertise-based business from an unscalable, income-focused business to a scalable and saleable, profit-focused business is a journey.
Host Erin Austin, attorney and consultant, and the Hourly to Exit podcast gives you a front row seat on that journey.
Through conversations with expert guests, other expertise-based business owners and the occasional solo episode, Erin brings the “explain it simply and clearly” style that she’s known for to share tips, tactics, strategies–and even some legal know-how–to help your businesses progress from a freelance lifestyle gig to a wealth building saleable asset and beyond.
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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps. 91 - Behind the AI Curtain: Sourcing: A Look at the Data That Powers Generative AI
In our latest episode, hosted by Erin, we dive deep into the complexities of AI training data, exploring its sources, legal ramifications, and evolving landscape.
Eps. 90 - AI-Generated Content and Copyrights: Where Human Creativity and Technology Collide
In our latest episode, host Erin dives into the intersection of artificial intelligence and copyright law. This insightful conversation unravels the nuances pivotal for entrepreneurs leveraging AI for business growth.
Eps. 89 - From Ideas to Assets: Protecting Your Big Idea with CEO Nate Hecker
Attention, content creators and business innovators!
I'm thrilled to share some insights from the latest episode of Hourly to Exit. We had the pleasure of hosting Nate Hecker, CEO of Big Idea, as he unveiled the future of intellectual property management.
Eps. 88 - Unintentional Collaboration: How to Accidentally Give Your Contractors Co-Ownership of Your Work
This insightful episode covers how joint ownership of copyrighted work can arise when we don’t use written agreements with our contractors.
Eps. 87 - Licensing Series Part 3: How to Legally Use Someone Else's Content
If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials. If you are using any content you did not create, you need to listen to this episode.
Eps 86 - Licensing Series Part 2: Using Master Licenses to Amplify Your Reach Through Strategic Partnerships
In this episode, Part 2 of 3, we dive into another edge case for licensing your expertise. What to do when you don't have a large enough audience to support a traditional licensing program? I use a real-life example to demonstrate how leveraging other people's audiences (OPA) can be a game changer for reaching a wider audience with your licensed materials
Eps 85 - Licensing Part 1: How to License Your Expertise When You Provide Bespoke Custom Services
Are you a high-value service provider looking to leverage your expertise without a traditional licensing or certification program? Tune in to the latest episode of Hourly to Exit, where we explore innovative ways to create leverage in your business through licensing.
Eps 84 - How to Build IP That Allows Your Business to Scale With Pamela Slim
In our latest episode, I had the pleasure of speaking with the incredibly insightful Pamela Slim, an expert in creating impactful certification programs for service-based businesses.
Eps 83 - Collaboration Legal Issues: How to Share Ideas without Sharing Ownership
Let’s discuss key issues and considerations when entering into a collaboration with colleagues, shedding light on crucial legal aspects that often go unnoticed.