Let’s talk about the crowded coffee shop space for a second. Finding just the right name (e.g., “Bean There, Sipped That”🤩) is often the first thing on the to-do list, even before the location.

In 1990, when supermodel Linda Evangelista bragged about the market value of her services in an interview with Vogue, she was excoriated for being out of touch.

In 2024, she would be considered out of touch for thinking that selling her time is a flex.

Some believe contracts are just fancy paperwork that nobody ever reads. The truth? Contracts are your business's safety net, detailing rights, obligations, and expectations.

Let's debunk some common myths and misconceptions that might be holding your business back.

You've completed a significant project for a corporate client and achieved exceptional results. Of course, you want to showcase that work in a case study. Case studies are incredibly valuable marketing tools, providing real-world evidence of your expertise, and they allow prospective clients to see the tangible impact you can deliver.

In my latest LinkedIn Live, "Are You Losing Control of Your IP by Writing Articles for Publications?", I had a rollicking conversation with Erica Holthausen, who helps experts build their reputation and become a recognized authority in their field by writing articles for industry trade journals, associations, and business magazines.

We rely on software every day to boost productivity, but have you ever wondered what’s happening behind the scenes?

The rise of Shadow AI—AI integrated into software without our full awareness—raises questions we all need to consider.

Understanding and effectively managing intellectual property (IP) is crucial for every expertise-based business. Here’s a quick breakdown of the five primary ways you can utilize IP within your business.

Legal due diligence might not be sexy, but it is essential if you want to turn your expertise -- legally and safely -- into scalable, recurring revenue. 📈

It all starts with one important question: “Do you own what you think you own?”

Selfies rule, but stock images are still indispensable tools for the many types of content we create. I use them on my website and in my PowerPoint templates.