I encourage my listeners to think about the intellectual property assets they are accumulating in their expertise-based services businesses so that they can scale their business to the next level.

I was so excited to welcome back my very first guest, Jaclyn Mellone, for a conversation about some simple, easy ways we can help ourselves to grow and succeed in our journey as women business owners and entrepreneurs. Jaclyn has moved from being a coach to running a media company, which also reminded us about a significant value we should look for in our business.

In this episode, recorded as a LinkedIn Live, Erin explores the importance of copyrights and trademarks. Each plays a distinct role in an expertise-based business, but they are valued equally by your corporate clients.

Feel overwhelmed by the prospect of creating a traditional business plan? Laura Posey distilled this strenuous process into a one-page business plan.

When it comes to copyright, there are a few rules that can make all the difference between scaling your business and getting tripped up by the counterintuitive rules of intellectual property law.

I had the pleasure of speaking with a coaches’ coach, Gill Moakes, who helps purpose-driven women get to the next level of their business.

Do you know my nickname for “non-competes”? “Niche killers.”

A non-compete is a provision that restricts your ability to seek and work with similar clients. And what is a group of similar clients? A niche!

Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche.

In this episode, I talk about the role that contracts and processes play in meeting your KPI objectives.

Key Performance Indicators (KPIs) are those metrics that are most critical to your business.