You've completed a significant project for a corporate client and achieved exceptional results. Of course, you want to showcase that work in a case study. Case studies are incredibly valuable marketing tools, providing real-world evidence of your expertise, and they allow prospective clients to see the tangible impact you can deliver.

In my latest LinkedIn Live, "Are You Losing Control of Your IP by Writing Articles for Publications?", I had a rollicking conversation with Erica Holthausen, who helps experts build their reputation and become a recognized authority in their field by writing articles for industry trade journals, associations, and business magazines.

We rely on software every day to boost productivity, but have you ever wondered what’s happening behind the scenes?

The rise of Shadow AI—AI integrated into software without our full awareness—raises questions we all need to consider.

Understanding and effectively managing intellectual property (IP) is crucial for every expertise-based business. Here’s a quick breakdown of the five primary ways you can utilize IP within your business.

Legal due diligence might not be sexy, but it is essential if you want to turn your expertise -- legally and safely -- into scalable, recurring revenue. 📈

It all starts with one important question: “Do you own what you think you own?”

Selfies rule, but stock images are still indispensable tools for the many types of content we create. I use them on my website and in my PowerPoint templates.

This week I released the 100th episode of the Hourly to Exit podcast!

When I started the podcast two years ago, I had the lofty ambition to provide resources that will serve you on the entire journey from the unscalable hours-based business to one that is scalable and, hopefully, someday saleable.

There is a lot of chatter about copyright bandits 🦸🏽‍♀️ stealing entire websites. Sure, it does happen. As does getting struck by lightning.

The far greater threat to your expertise—YOU.

Does the “rise of AI assistants” sound like something out of a sci-fi movie --“The Terminator”, maybe? For better and worse, AI assistants are increasingly impacting every aspect of lives and businesses.